用相似用户行为增强目标用户序列,提升点击率预测效果。
Similar Users-Augmented Interest Network

- 通过检索相似用户行为,拼接扩充目标用户序列以补全信息。
- 在多个基准数据集上显著超越现有最优序列模型的点击率预测性能。
- 适合处理行为稀疏场景,尤其适用于短期与长期序列推荐任务。
点击率(CTR)预测是推荐系统的核心任务。用户行为序列作为关键特征,能有效反映用户偏好并显著提升预测精度。更长的行为序列通常带来更全面的用户画像,近期研究显示延长行为序列长度可大幅提高CTR预测表现。然而,由于推荐系统中普遍存在行为稀疏性,实际场景中用户行为序列常不完整。现有序列建模方法多依赖目标用户自身行为,在此类情况下表现受限。本文提出一种新方法SUIN(Similar Users-Augmented Interest Network),通过引入相似用户的行为来增强目标用户的序列,从而完善用户画像以提升CTR预测。具体而言,利用序列编码器生成的行为嵌入从用户检索池中找到行为相似的用户,再按相似度降序将其行为序列拼接到目标用户序列末尾,构建增强序列。考虑到增强序列包含多用户行为,我们设计了用户特定的目标感知位置编码,识别每个行为的来源用户并捕捉其相对于目标物品的相对位置。此外,为缓解相似用户行为中潜在的噪声问题,我们提出了用户感知的目标注意力机制,同时考虑物品-物品和用户-用户相关性,充分挖掘增强序列的潜力。在广泛使用的短期与长期序列基准数据集上的综合实验表明,该方法显著优于当前最先进的序列化CTR模型。
原文摘要 · Abstract (English)
Click-through rate (CTR) prediction is one of the core tasks in recommender systems. User behavior sequences, as one of the most effective features, can accurately reflect user preferences and significantly improve prediction accuracy. Richer behavior sequences often enable more comprehensive user profiling, and recent studies have shown that scaling the length of user behavior sequence can yield substantial gains in CTR. However, due to the widespread sparsity in recommender systems, incomplete behavior sequences are common in real-world scenarios. Existing sequential modeling methods often rely solely on the target user's own behavior, and therefore struggle in such scenarios. This paper proposes a novel method called SUIN (Similar Users-augmented Interest Network), which enhances the target user's behavior sequence with behaviors from similar users to enhance the user profile for CTR prediction. Specifically, we use behavior embeddings encoded by a sequence encoder to retrieve users with similar behaviors from a user retrieval pool. The behavior sequences of these similar users are then concatenated with that of the target user in descending order of similarity to construct an augmented sequence. Given that the augmented sequence contains behaviors from multiple users, we propose a user-specific target-aware position encoding, which identifies the source user of each behavior and captures its relative position to the target item. Furthermore, to mitigate the empirically observed noise in similar users' behaviors, we design a user-aware target attention that jointly considers item-item and user-user correlations, fully exploiting the potential of the augmented behavior sequence. Comprehensive experiments on widely-used short-term and long-term sequence benchmark datasets demonstrate that our method significantly outperforms state-of-the-art sequential CTR models.
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