arXiv:2604.24472cs.IRcs.AI2026-04

区分用户行为强度与转化路径,提升推荐精准度

Modeling Behavioral Intensity and Transitions for Generative Recommendation

论文配图:Modeling Behavioral Intensity and Transitions for Generative Recommendation
图 1 · 摘自论文原文
  • 分探索与投入两条路径建模行为强度差异
  • 通过可学习矩阵捕捉行为间的转移模式,提升预测准确率
  • 适合需要理解用户意图演化场景的推荐系统研究者

多行为推荐旨在通过建模不同交互类型所携带的意图信号来预测用户转化。近年来,生成式序列建模方法因其灵活的序列生成能力成为重要范式。然而,现有生成方法通常将行为视为辅助标记特征并输入统一注意力机制,隐含假设历史行为间依赖关系激活程度一致,难以区分行为强度差异或捕捉转化路径模式。为此,我们提出BITRec,一种新型生成式多行为推荐框架,通过选择性依赖激活实现结构化行为建模。BITRec包含:(i) 层次化行为聚合(HBA),通过分离的探索与投入路径显式建模行为强度差异;(ii) 转移关系编码(TRE),通过可学习关系矩阵显式编码行为转移结构。在四个大规模数据集(RetailRocket、Taobao、Tmall、Insurance Dataset)上进行实验,涵盖数百万级交互,各项指标均取得稳定提升,峰值增益达22.79% MRR(Tmall)、17.83% HR@10与17.55% NDCG@10(Taobao)。

原文摘要 · Abstract (English)

Multi-behavior recommendation aims to predict user conversions by modeling various interaction types that carry distinct intent signals. Recently, generative sequence modeling methods have emerged as an important paradigm for multi-behavior recommendation by achieving flexible sequence generation. However, existing generative methods typically treat behaviors as auxiliary token features and feed them into unified attention mechanisms. These models implicitly assume uniform activation of dependencies among historical behaviors, thereby failing to discern differences in intensity or capture transition patterns. To address these limitations, we propose BITRec, a novel generative multi-behavior recommendation framework that introduces structured behavioral modeling through selective dependency activation. BITRec incorporates (i) Hierarchical Behavior Aggregation (HBA), which explicitly models behavioral intensity differences through separated exploration and commitment pathways, and (ii) Transition Relation Encoding (TRE), which encodes transition structures through explicit learnable relation matrices. Experiments on four large-scale datasets (RetailRocket, Taobao, Tmall, Insurance Dataset) with millions of interactions achieve consistent improvements of 15-23% across multiple metrics, with peak gains of 22.79% MRR on Tmall and 17.83% HR@10, 17.55% NDCG@10 on Taobao.

推荐系统行为建模生成模型序列建模

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