用外部知识增强大模型,解决电商搜索中的冷门问题。
K-CARE: Knowledge-driven Symmetrical Contextual Anchoring and Analogical Prototype Reasoning for E-commerce Relevance

- 用用户行为数据构建上下文锚点,填补模型知识空白。
- 通过专家标注的原型样本进行类比推理,提升判断精度。
- 在真实电商平台验证,显著改善长尾商品匹配效果。
本文针对电商搜索相关性问题。尽管大语言模型(LLMs)在此领域展现出巨大潜力,但在复杂工业场景下的持续‘冷门案例’中仍面临性能瓶颈。现有研究主要通过强化学习优化推理路径,但实际观察表明,核心瓶颈在于知识边界——模型参数记忆中缺乏领域专用智能,导致在解释特殊查询或小众商品时出现上下文缺失,仅靠优化推理路径无法解决。为此,我们提出K-CARE框架,通过引入外部知识扩展模型认知能力。该框架包含两个协同组件:(1) 对称上下文锚定(SCA),利用行为衍生的隐式知识锚定查询与商品,填补上下文空缺;(2) 类比原型推理(APR),借助专家标注的原型知识,通过上下文类比校准决策边界。在主流电商平台的离线评估与在线A/B测试均表明,K-CARE显著优于现有最先进基线,有效解决知识密集型相关性难题并带来显著商业收益。
原文摘要 · Abstract (English)
This paper targets e-commerce search relevance. While Large Language Models (LLMs) have demonstrated significant potential in this field, they often encounter performance bottlenecks in persistent 'corner cases' within complex industrial scenarios. Existing research primarily focuses on optimizing reasoning trajectories via Reinforcement Learning. However, real-world observations suggest that the primary bottleneck stems from knowledge boundaries, where the absence of domain-specific intelligence in the model's parametric memory creates a contextual void. This void persists when interpreting idiosyncratic queries or niche products and cannot be resolved solely through reasoning-path optimization. To bridge this gap, we propose K-CARE, a framework that extends the model's cognitive reach by grounding reasoning in external knowledge. K-CARE comprises two synergistic components: (1) Symmetrical Contextual Anchoring (SCA), which fills the contextual void by anchoring queries and products with behavior-derived implicit knowledge; and (2) Analogical Prototype Reasoning (APR), which leverages expert-curated prototypical knowledge to calibrate decision boundaries through in-context analogy. Extensive offline evaluations and online A/B tests on a leading e-commerce platform demonstrate that K-CARE significantly outperforms state-of-the-art baselines, delivering substantial commercial impact by resolving knowledge-intensive relevance challenges.
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