arXiv:2604.27369cs.CLcs.SI2026-04

用情绪调控生成骗点击标题,让现有检测系统失效

Emotion-Aware Clickbait Attack in Social Media

论文配图:Emotion-Aware Clickbait Attack in Social Media
图 1 · 摘自论文原文
  • 基于情绪空间设计标题改写策略,增强情感冲击力
  • 实测使主流检测系统误判率升至30.63%,严重威胁平台安全
  • 适合研究社交媒体对抗攻击、内容安全的学者与工程师

点击诱饵以远超信息量的情感强度为特征,常依赖特定结构模式。但当前研究将点击诱饵视为静态语言现象,仅依赖表面特征进行检测。本文提出一种情绪感知的点击诱饵生成攻击,通过风格转换优化情感影响。基于效价-唤醒-支配(VAD)空间构建情绪动态建模框架,以提升用户参与度。利用Sentence-BERT对齐语义相近的社交媒体帖子,通过大语言模型生成多种风格重写版本。在此基础上,定义好奇缺口(CG)函数,量化标题与原文之间差异所引发的情绪激活程度,进而预测用户好奇心并绕过现有检测系统。实验表明,情绪感知风格化显著降低主流分类器性能,在基础系统上导致2.58%至30.63%的误分类率。

原文摘要 · Abstract (English)

Clickbait is characterized by disproportionately high emotional intensity relative to informational content, often reinforced by specific structural patterns. However, current research considers clickbait as a static textual phenomenon characterized by linguistic patterns and structural cues. Additionally, existing detection systems primarily rely on surface-level features of clickbait. This paper introduces an emotion-aware clickbait generation attack, where stylistic transformations are used to optimize emotional impact. We propose an emotion-aware framework based on the Valence-Arousal-Dominance (VAD) space to model the emotional dynamics underlying clickbait generation for optimal user engagement. To simulate realistic attack scenarios, we align clickbait headlines with semantically similar social media posts using Sentence-BERT and generate multiple stylistic rewrites via Large Language Models (LLMs). Building on this, we define a Curiosity Gap (CG) function that computes clickbait's headline variation to the current post to quantify how emotional activation will contribute to user curiosity and evade the existing system found on social media. Experimental results demonstrate that emotion-aware stylization significantly degrades the performance of state-of-the-art classifiers, leading to misclassification rates of up to 2.58% to 30.63% on the base system.

点击诱饵情绪建模对抗攻击大模型

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