arXiv:2605.02358cs.LGcs.SI2026-05

用维基百科热度预测帖子爆火,效果比纯文本分析好

Predicting Post Virality with Temporal Cross-Attention over Trend Signals

论文配图:Predicting Post Virality with Temporal Cross-Attention over Trend Signals
图 1 · 摘自论文原文
  • 用跨注意力机制融合帖子内容与维基热度趋势信号
  • 引入外部趋势数据后AUC-PR提升0.015,总体AUC-ROC达0.836
  • 适合关注社交媒体传播动力学的研究者和产品经理

现有社交媒体爆火预测模型多依赖静态文本和结构特征,忽视了趋势信号的动态性。本文探讨真实世界注意力信号能否提升预测效果。提出ViralityNet模型,通过融合平台内表示与外部维基百科页面访问量激增信号来预测Reddit帖子是否爆火。将爆火定义为超过所在子版块90百分位的互动量并满足最低绝对分数阈值。ViralityNet整合标题嵌入、正文嵌入、结构元数据及学习到的子版块嵌入,并使用跨注意力模块查询过去七天每日滑动窗口内前512个维基百科热度飙升词条构成的趋势矩阵。实验表明,引入外部注意力信号带来持续性能提升,相比纯文本基线模型,AUC-PR提高0.015,整体AUC-ROC达到0.836。结果证明,结合外部注意力信号可显著改善预测性能,凸显现实动态在塑造网络爆火中的关键作用。

原文摘要 · Abstract (English)

Current models for predicting social media virality rely heavily on static textual and structural features, effectively ignoring the highly dynamic nature of trend signals. We study whether real-world attention signals can improve the prediction of social-media virality beyond what post text alone reveals. We introduce ViralityNet, an architecture that predicts Reddit post virality by fusing internal platform representations with exogenous temporal signals derived from Wikipedia pageview spikes. We frame virality as a binary classification task that accounts for differences in subreddit scale, labeling posts as viral if they exceed the 90th percentile of per-subreddit engagement and a minimum absolute score threshold. ViralityNet combines four post-level streams: title embeddings, body embeddings, structural metadata, and learned subreddit embeddings with a cross-attention block that queries a daily sliding-window trends matrix encoding the top-512 Wikipedia spike terms from the preceding seven days. Empirical results suggest that incorporating external attention signals yields consistent gains, outperforming text-only baselines by +0.015 AUC-PR and achieving an overall AUC-ROC of 0.836. Overall, we provide evidence that incorporating external attention signals yields measurable improvements over text-only baselines, highlighting the importance of real-world dynamics in shaping online virality.

社交网络趋势预测注意力机制

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