用用户主动输入破解推荐困局,提升对话启动建议多样性。
Bridging Passive and Active: Enhancing Conversation Starter Recommendation via Active Expression Modeling
- 构建被动与主动表达的桥梁,对齐推荐与真实查询分布。
- 线上测试显示特征渗透率提升0.54%,用户活跃天数增0.04%。
- 适合做对话推荐系统优化、反偏差建模的研究者参考。
基于大语言模型的对话式搜索正从被动关键词匹配转向主动开放式对话。在此背景下,对话启动建议广泛用于个性化推荐,帮助用户开启对话。传统推荐依赖“曝光-点击”闭环,但该机制在数据稀疏性下形成回音室,难以捕捉开放世界中动态演变的搜索意图,导致推荐偏向热门但泛化的建议。本文提出突破性思路:利用用户主动输入(自由打字)释放“自由意志”。主动查询蕴含打破闭环的关键信息,但其与预设启动建议存在分布差异,且开放文本难以识别实体,传统基于物品的热度统计失效。为此,我们提出PA-Bridge框架,通过对抗式分布对齐弥合被动推荐与主动表达间的差距,并引入语义离散化模块实现热度去偏算法部署。在线A/B测试表明,该方法使特征渗透率提升0.54%,用户活跃天数增加0.04%。
原文摘要 · Abstract (English)
Large Language Model (LLM)-driven conversational search is shifting information retrieval from reactive keyword matching to proactive, open-ended dialogues. In this context, Conversation Starters are widely deployed to provide personalized query recommendations that help users initiate dialogues. Conventionally, recommending these starters relies on a closed "exposure-click" loop. Yet, this feedback loop mechanism traps the system in an echo chamber where, compounded by data sparsity, it fails to capture the dynamic nature of conversational search intents shaped by the open world. As a result, the system skews towards popular but generic suggestions. In this work, we uncover an untapped paradigm shift to shatter this harmful feedback loop: harnessing user "free will" through active user expressions. Unlike traditional recommendations, conversational search empowers users to bypass menus entirely through manually typed queries. The open-world intents in active queries hold the key to breaking this loop. However, incorporating them is non-trivial: (1) there exists an inherent distribution shift between active queries and formulated starters. (2) Furthermore, the "non-ID-able" nature of open text renders traditional item-based popularity statistics ineffective for large-scale industrial streaming training. To this end, we propose Passive-Active Bridge (PA-Bridge), a novel framework that employs an adversarial distribution aligner to bridge the distributional gap between passively recommended starters and active expressions. Moreover, we introduce a semantic discretizer to enable the deployment of popularity debiasing algorithms. Online A/B tests on our platform, demonstrate that PA-Bridge significantly boosts the Feature Penetration Rate by 0.54% and User Active Days by 0.04%.
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