用智能体模拟真实群体决策,提升推荐精准度。
AgentGR: Semantic-aware Agentic Group Decision-Making Simulator for Group Recommendation

- 通过语义引导的推理链建模用户偏好与角色扮演
- 在两个数据集上显著优于现有方法,准确率大幅提升
- 适合需要模拟群体互动的社交推荐场景
群体推荐旨在为一组用户推荐项目,已成为现代社交平台的关键组件。现有方法主要依赖先进神经网络聚合个体偏好以推断群体偏好,但本质上将其视为简单的偏好汇总过程,难以捕捉现实群体决策的复杂动态。为此,我们提出AgentGR——一种基于大模型智能体的语义感知群体决策模拟器,旨在联合捕捉协作-语义用户偏好并模拟动态群体互动,从而提升推荐性能。具体而言,我们设计了语义元路径引导的偏好推理机制,融合高阶协同过滤信号与文本语义,增强用户偏好表征;识别群体主题与领导力,显式建模影响因素;在此基础上,采用静态流程化与动态对话式两种多智能体模拟策略,分别兼顾效率与精度。在两个真实数据集上的实验表明,AgentGR在推荐准确性和群体决策模拟方面均显著优于现有基线,展现出在实际群体推荐中的应用潜力。
原文摘要 · Abstract (English)
Group Recommendation (GR) aims to suggest items to a group of users, which has become a critical component of modern social platforms. Existing GR methods focus on aggregating individual user preferences with advanced neural networks to infer group preferences. Despite effectiveness, they essentially treat group preference learning as a simple preference aggregation process, failing to capture the complex dynamics of real-world group decision-making. To address these limitations, we propose AgentGR, a novel Semantic-aware Agentic Group Decision-Making Simulator for Group Recommendations, inspired by the semantic reasoning and human behavior simulation capabilities of LLM-driven agents. It aims to jointly capture collaborative-semantic user preferences for member-role-playing and simulate dynamic group interactions to reflect real-world group decision-making processes, thereby boosting recommendation performance. Specifically, to capture collaborative-semantic user preferences, we introduce a semantic meta-path guided chain-of-preference reasoning mechanism that integrates high-order collaborative filtering signals and textual semantics to improve user preference profiles. To model the complex dynamics of group decision-making, we first recognize group topic and leadership to explicitly model the influencing factors within the group decision processes. Building on these, we simulate group-level decision dynamics via two multi-agent simulation strategies for recommendations: a static workflow-based strategy for efficiency and a dynamic dialogue-based strategy for precision. Extensive experiments on two real-world datasets show that AgentGR significantly outperforms state-of-the-art baselines in both recommendation accuracy and group decision simulation, highlighting its potential for real-world GR applications.
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