生成式模型正在私有化社交能力,重塑社会关系的本质。
Synthetic Sociality: How Generative Models Privatize the Social Fabric
- 提出'社会性生产'概念,揭示生成模型如何自动化社交行为
- 定义'合成社交':由科技公司私有控制的虚拟社交现实
- 批判性分析技术对社交关系的异化,呼吁民主化设计
本文构建了一个批判性的理论框架,用于描述和规范地分析生成式模型。核心论点是,生成式模型不仅自动化了智力劳动或智能,还自动化了一种更广泛的、我们称之为“社会性生产”的人类社会能力。这一过程通过数字经济中社交性的商品化历史得以实现,社会数据的可得性成为生成模型的前提。我们通过区分‘使用’型社交与‘交换’型社交,进一步阐明生成模型如何替代或中介既有的社会关系与过程。随后,我们综述现有实证研究,探讨人们如何使用基于生成模型的产品及其影响,由此提出‘合成社交’概念——一种由硅谷私有且非民主治理的生成模型部分建构的社会现实。最后,基于研究发现与框架,我们进行规范性分析,并讨论未来的设计可能性。
原文摘要 · Abstract (English)
We put forth a critical theoretical framework for analyzing generative models both descriptively and normatively. Our thesis is that generative models automate the production not only of intellectual labor or intelligence, but of a broader set of human social capacities we name "social doing." We do this by historicizing the commodification of sociality in the digital economy, leading to the availability of social data as the precondition for generative models. We elaborate our definition of "social doing" by drawing a distinction between "use" and "exchange" sociality and further differentiate between the ways that generative models either substitute for or mediate existing social relations and processes. We then turn to existing empirical research on how people use generative model-based products and the effects that their use has upon them. In this, we introduce the concept of Synthetic Sociality, a social reality in part fabricated by Silicon Valley's privately owned and undemocratically governed generative models. Lastly, we offer a normative analysis based on our findings and framework, and discuss future design opportunities.
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