将用户评论融入生成式推荐序列,提升推荐可解释性与准确性。
RAGR: Review-Augmented Generative Recommendation

- 将评论与商品序列混合建模,直接参与生成过程。
- 在三个真实数据集上显著超越现有生成式推荐方法。
- 适合关注推荐可解释性与用户体验的从业者。
顺序推荐传统上被定义为基于时间序列的商品交互进行下一步物品预测。尽管近期生成式推荐(GR)方法引入了语义ID、自回归解码和统一标记空间等新机制,但仍主要沿用仅基于商品的建模假设。我们指出这一设计构成结构性瓶颈,因为用户决策不仅源于行为:商品交互反映用户选择什么,而评论反馈则揭示为何选择,暴露潜在评价因素。受此启发,我们提出审查增强生成式推荐(RAGR),一种新型GR框架,将评论反馈融入生成的用户序列中,而非作为辅助信息。具体地,RAGR引入审查增强用户序列建模机制,按时间顺序交织商品语义ID与评论语义ID,构建混合行为-语义序列,使评论信号直接参与自回归下一个标记生成。为保持推荐目标,我们进一步提出基于直接偏好优化(DPO)的以商品为中心的任务生成对齐策略,促使模型在预测位置更倾向商品标记。在三个真实数据集上的实验表明,RAGR相对于强基线模型持续取得显著提升。代码已公开于https://github.com/Zhang-Yingyi/RAGR。
原文摘要 · Abstract (English)
Sequential recommendation (SR) is traditionally formulated as next-item prediction over chronological item interactions. Although recent generative recommendation (GR) methods introduce new machinery, such as semantic IDs, autoregressive decoding, and unified token spaces, they largely inherit the same item-only modeling assumption. We argue that this design constitutes a structural bottleneck, because user decision-making is not purely behavioral: while item interactions reveal what users choose, review feedback often explains why they choose it by exposing latent evaluative factors. Motivated by this observation, we propose Review-Augmented Generative Recommendation (RAGR), a novel GR framework that incorporates review feedback into the generative user sequence rather than treating reviews as auxiliary side information. Specifically, RAGR introduces a Review-Augmented User Sequence Modeling mechanism that interleaves item semantic IDs and review semantic IDs in chronological order to construct a mixed behavioral-semantic sequence, enabling review signals to participate directly in autoregressive next-token generation. To preserve the recommendation objective, we further introduce an Item-Centric Task Generation Alignment strategy based on direct preference optimization (DPO), encouraging the model to favor item tokens over review tokens at prediction positions. Experiments on three real-world datasets show that RAGR yields consistent and significant gains over strong GR backbones. Our code is available at https://github.com/Zhang-Yingyi/RAGR.
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