30万条社交媒体帖子,揭秘气候议题的舆论生态
ClimateChat-300K: A Multi-Modal Facebook Dataset for Understanding Diverse Perspectives in Climate Communication
- 从29.9万条公开帖文中提取多维度数据,覆盖全球2.6万页
- 发现视觉丰富、情绪强烈的帖子互动率最高,受事件影响显著
- 适合研究气候传播、网络极化与虚假信息的学者和政策制定者
我们提出ClimateChat-300K,一个大规模数据集,包含299,329条2020年5月至2024年5月期间通过CrowdTangle平台收集的关于气候变化的公共Facebook帖子。数据涵盖41个元数据特征,包括内容、互动指标和页面属性,覆盖超过26,000个全球页面。每条帖子包含语言、时间戳、页面类别和互动数等丰富上下文信息,支持对气候传播公众话语的全面分析。通过主题建模与情感分析,识别出十个主要主题,归入政策、行动主义、合作、科学和保护五大领域。结果表明,情绪基调、帖子形式和页面身份显著影响受众参与度,视觉丰富且情绪强烈的內容互动水平最高。数据还揭示了国际气候峰会及新冠疫情时期在线讨论的演变。ClimateChat-300K为极化、虚假信息与数字气候话语动态的可复现、跨学科研究提供开放资源,助力透明、数据驱动的研究,深化对气候议题公众参与在时空与制度背景下的理解。
原文摘要 · Abstract (English)
We present ClimateChat-300K, a large-scale dataset of 299,329 public Facebook posts about climate change collected between May 2020 and May 2024 through the CrowdTangle platform. The dataset contains 41 metadata features including post content, engagement metrics, and page attributes, covering material from more than 26,000 global pages. Each post includes rich contextual information such as language, timestamp, page category, and interaction counts, enabling comprehensive analyses of public discourse around climate communication. Using topic modeling and sentiment analysis, we identify ten main themes grouped into five domains: policy, activism, cooperation, science, and conservation. The results reveal that emotional tone, post format, and page identity strongly influence audience engagement, with visually rich and emotionally charged content receiving the highest levels of interaction. The dataset also demonstrates how online discussions evolved in response to major events such as international climate summits and the COVID-19 pandemic period. ClimateChat-300K provides an open resource for reproducible and interdisciplinary research on polarization, misinformation, and the dynamics of digital climate discourse. By releasing this dataset, we aim to support transparent, data-driven research and contribute to a deeper un-derstanding of how public engagement with climate issues develops across time, geography, and institutional contexts.
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