用对比学习和信息瓶颈,从杂乱行为中提炼有用信号,提升推荐准确率。
GCIB: Graph Contrastive Information Bottleneck for Multi-Behavior Recommendation

- 通过信息瓶颈筛选关键结构,过滤无关交互
- 利用跨行为对比学习,增强稀疏目标行为的特征表示
- 适合数据稀疏、多行为共存的推荐场景
随着多行为推荐系统的发展,利用辅助行为可有效缓解目标行为数据稀疏问题。然而,辅助行为图常包含与目标任务无关的噪声交互,干扰用户与物品嵌入的学习。同时,目标行为监督信号稀缺,难以提取有效协同信号。本文提出GCIB(图对比信息瓶颈)框架,在结构和特征层面同时优化:在结构层面,采用图信息瓶颈(GIB)最大化去噪后的辅助图与目标图之间的互信息,最小化与原始辅助图的互信息,保留任务相关结构;在特征层面,设计跨行为图对比学习(GCL),将去噪后的辅助特征与目标特征作为互补视图,通过对比学习将辅助行为语义注入稀疏的目标行为表示中。大量实验表明,GCIB显著优于现有基线,展现出对噪声的鲁棒性和对目标行为的感知能力。
原文摘要 · Abstract (English)
With the rapid emergence of multi-behavior learning in recommender systems, leveraging auxiliary user behaviors has proven effective for mitigating target-behavior data sparsity. Yet auxiliary behavior graphs frequently contain noisy or irrelevant interactions that do not align with the target task, impeding the learning of accurate user and item embeddings. Moreover, the scarcity of direct supervision from the target behavior complicates the extraction of informative collaborative signals. In this paper, we introduce GCIB (Graph Contrastive Information Bottleneck), a novel framework that denoises auxiliary behavior information and enriches target behavior representations at both the structural and feature levels. At the structural level, GCIB employs a Graph Information Bottleneck (GIB) objective to maximize mutual information between the denoised auxiliary graph and the target-behavior graph while minimizing mutual information with the original auxiliary graph. This formulation preserves task-relevant structural patterns and suppresses spurious interactions. At the feature level, we propose a cross-behavior Graph Contrastive Learning (GCL) scheme in which denoised auxiliary features and target-behavior features serve as complementary views for both users and items. By contrasting these views, GCIB enriches sparse target-behavior representations with semantics distilled from auxiliary behaviors. Extensive experiments demonstrate that GCIB outperforms state-of-the-art baselines, highlighting its ability to learn noise-resilient and target-aware representations for multi-behavior recommendation.
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