arXiv:2605.26717cs.IRcs.AI2026-05中稿 · SIGIR 2026被引 1

用参数级双视图适配,让大模型同时理解用户行为和语义偏好。

L2Rec: Towards Dual-View Understanding of LLMs for Personalized Recommendation

论文配图:L2Rec: Towards Dual-View Understanding of LLMs for Personalized Recommendation
图 1 · 摘自论文原文
  • 通过低秩扰动在参数层统一建模行为与语义信息
  • 在4个数据集上超越主流基线,工业平台测试提升关键指标
  • 适合需要个性化推荐的场景,尤其关注模型效率与多源信号融合

将大语言模型(LLM)用于个性化推荐,需对齐其通用能力与用户特定偏好,并有效利用行为与语义信号。现有方法通常在输入层(如注入行为嵌入)或输出层(如对比对齐独立编码器)融合信号,存在分布差异或缺乏端到端任务监督的问题。本文提出L2Rec,通过参数级统一行为与语义理解:利用双视图个性化专家混合(DPMoE)机制,对同一组Transformer参数施加用户定制的低秩扰动,使单个LLM主干为每位用户生成互补的行为与语义适应;自适应跨视图融合模块进一步整合双视图输出以形成统一用户偏好。在四个数据集上的实验表明,L2Rec持续优于现有最佳基线,且在大规模工业平台的在线A/B测试中验证了关键参与度指标的显著提升。

原文摘要 · Abstract (English)

Adapting large language models (LLMs) for personalized recommendation requires aligning their general-purpose capabilities with user-specific preferences while effectively leveraging both behavioral and semantic signals. Existing approaches typically integrate these signals at either the input level (e.g., injecting behavioral embeddings into the token space) or the output level (e.g., contrastive alignment of separate encoders), suffering from distribution gaps or lack of end-to-end task supervision. In this work, we introduce L2Rec, which unifies behavioral and semantic understanding at the parameter level of LLMs. Our key insight is that the same set of Transformer parameters can serve as a shared medium for both views: by applying view-specific, personalized low-rank perturbations via a Dual-view Personalized Mixture-of-Experts (DPMoE) mechanism, L2Rec enables a single LLM backbone to produce complementary behavioral and semantic adaptations for each user with minimal representation-level misalignment. An adaptive cross-view fusion module further integrates the dual-view outputs into a unified user preference. Experiments on four datasets show that L2Rec consistently outperforms state-of-the-art baselines, and online A/B testing on a large-scale industrial platform validates significant improvements in key engagement metrics.

个性化推荐大模型应用双视图学习参数微调

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