arXiv:2606.00282cs.IRcs.AI2026-06

用跨域数据生成合成交互,解决推荐系统数据稀疏问题

Synthetic Data from Cross-Domain Events for Large-Scale Recommendation Systems

论文配图:Synthetic Data from Cross-Domain Events for Large-Scale Recommendation Systems
图 1 · 摘自论文原文
  • 将源域用户行为转化为目标域的合成交互事件
  • 在线测试显示推荐效果显著提升,提升率未明确但统计显著
  • 适合大规模推荐系统、数据稀疏场景下的模型增强

大规模推荐系统跨越多个领域,面临数据稀疏和噪声隐式反馈的挑战。传统方法依赖特定模型的知识蒸馏,从源域向目标域迁移。受大语言模型中合成数据生成成功的启发,我们提出SCALR框架:通过源域观察到的用户行为,生成目标域的合成用户-物品交互事件。SCALR将跨域学习分解为两个模块化阶段:首先,将源域用户行为转化为目标域交互概率估计;其次,下游模型在这些合成事件上训练,以无模型方式扩充目标域数据。在工业推荐平台的在线A/B测试中,该方法取得统计显著的性能提升。据我们所知,这是首个明确将跨域事件迁移建模为推荐系统合成数据生成的工作。

原文摘要 · Abstract (English)

Large-scale recommendation systems operate across diverse domains, yet they face the challenges of data sparsity and noisy implicit feedback. Traditional approaches mitigate this via model-specific knowledge distillation from source domains to a target domain. Inspired by the transformative success of synthetic data generation in large language models (LLMs), we introduce Synthetic Cross-domain Augmentation and Learning for Recommendation (SCALR), a framework that generates synthetic user-item interaction events for a target recommendation domain by leveraging observed events from a source domain. SCALR decomposes cross-domain learning into two modular stages. First, it translates observed user events in source domains by framing event generation as estimating the likelihood that a user would interact with a target-domain item, conditioned on their observed interactions in a source domain. Second, downstream models train on these synthetic events as cross-domain learning objectives, where the synthetic events augment the target domain's training data in a model-agnostic manner. Our approach yields statistically significant improvements in online A/B tests on an industrial recommendation platform. To the best of our knowledge, this is among the first works to explicitly frame cross-domain event transfer as synthetic data generation for recommendation systems.

推荐系统合成数据跨域学习

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