arXiv:2606.01783cs.IRcs.AI2026-06

用语义角色突破平台数据孤岛,实现无共同用户物品的跨域推荐

Breaking the Information Silo: Semantic Personas for Cross-Domain Recommendation

  • 通过大模型生成用户语义角色,构建跨域共享行为词汇表
  • 在亚马逊、好读网、蒸汽平台测试中优于基线模型,提升推荐效果
  • 适合需要跨平台推荐但无用户/物品重叠的场景,如多平台电商

数字平台日益形成信息孤岛,难以构建跨域的完整用户画像。现有跨域推荐方法依赖共用用户、共用物品或结构相似的交互图,但在独立平台间常不成立。本文提出SPHERE(语义角色驱动的异构跨域推荐),可在完全无共享用户或物品的孤立域间实现知识迁移。不依赖身份或图结构对齐,而是利用大语言模型生成用户结构化语义角色,构建跨域共享的行为词汇表,并检索行为相似的源域社区作为‘社区源角色’。该语义信号与协同信号通过双塔架构和动态融合门结合,可增强标准推荐模型。在Amazon Books、Goodreads和Steam上的全排序评估显示,其性能持续优于NCF、SVD++和LightGCN。结果表明,跨域迁移效果不仅取决于领域语义相近性,更关键的是目标域的结构密度和原始预测能力。本研究将跨域个性化重构为基于行为的语义对齐,为突破信息孤岛提供可解释、模块化的实用方案。

原文摘要 · Abstract (English)

Digital platforms increasingly operate as isolated information silos, limiting their ability to construct comprehensive user representations across domains. Cross-domain recommender systems seek to overcome this limitation by transferring knowledge from a source domain to a target domain, yet most existing approaches depend on shared users, shared items, or structurally similar interaction graphs. These assumptions are often unrealistic across independent platforms. We propose SPHERE (Semantic Personas for Heterogeneous cross-domain Recommendation), a design artifact that enables recommendation knowledge transfer across strictly disjoint domains with no shared users or items. Rather than aligning domains through identity or graph structure, SPHERE uses large language models to induce a shared behavioral vocabulary, generate structured semantic personas for users, and retrieve behaviorally similar source-domain communities that form a Community Source Persona. This semantic signal is integrated with collaborative signals through a dual-tower architecture and dynamic fusion gate, allowing SPHERE to augment standard recommender backbones. Empirical evaluation across Amazon Books, Goodreads, and Steam demonstrates consistent improvements over NCF, SVD++, and LightGCN baselines under full-ranking evaluation. The results show that cross-domain transfer effectiveness is not determined solely by semantic proximity between domains; rather, it depends critically on the structural density and native predictive strength of the target domain. The study contributes to information systems research by reframing cross-domain personalization as behavior-based semantic alignment, offering a practical mechanism for overcoming information silos while preserving interpretability and modularity.

跨域推荐语义角色信息孤岛LLM应用

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