arXiv:2606.03878stat.MLcs.LG2026-06

在隐私保护导致信号丢失的广告系统中,给出可认证的增量效果判断方法。

Privacy-Robust Incrementality Measurement for Advertising Systems under Signal Loss

论文配图:Privacy-Robust Incrementality Measurement for Advertising Systems under Signal Loss
图 1 · 摘自论文原文
  • 构建鲁棒因果决策框架,应对多种隐私损失带来的信号退化。
  • 在Criteo和Hillstrom数据集上,清洁转化提升分别为0.00112和0.00495。
  • 适用于需在隐私约束下做出强因果推断的广告评估场景。

广告平台通过随机化提升测试测量增量效果,但隐私保护报告机制会因匹配率损失、关联性损失、归因窗口损失、聚合阈值抑制、随机报告噪声及分段异质信号损失导致观测信号退化。本文将隐私约束下的广告测量建模为受上述信号损失影响的鲁棒因果决策问题。给定随机实验与隐私诱导退化的模糊集,该框架将与观测相容的干净实验世界纤维投影至增量函数空间,输出经认证、被拒绝或未决的决策结果。主要结果给出了精确的决策边界:边界外的报告可支持统一有效的认证或拒绝,而边界内的报告信息不足,任何方法均无法统一区分超过阈值的增量与非增量。支持性结果包括有限样本认证、样本复杂度保证、最小最大下界(表明信号损失降低有效信息量)以及报告粒度权衡。在200万条Criteo提升数据和6.4k条Hillstrom邮件实验数据上,清洁转化提升分别为0.00112和0.00495。在Criteo中,群体认证可承受轻度退化,在Hillstrom中可承受严重退化;但在同时引入不确定性和报告噪声后,两类数据的所有考虑的有限样本压力情形均未决。总体而言,本研究为隐私感知的增量测量提供了决策理论层,其输出是基于退化广告信号所能支持的最强因果主张。

原文摘要 · Abstract (English)

Advertising platforms use randomized lift tests to measure incrementality, but privacy-preserving reporting systems degrade the observed signal through match-rate loss, linkability loss, attribution-window loss, aggregation-threshold suppression, randomized reporting noise, and segment-heterogeneous signal loss. This paper formulates privacy-constrained advertising measurement as a robust causal decision problem under the mentioned signal losses. Given a randomized experiment and an ambiguity set for privacy-induced degradation, the framework projects the observation-compatible fiber of clean/unfiltered experimental worlds onto the incrementality functional and returns certified, rejected, and unresolved decisions. The main result gives a sharp decision frontier. Reports outside the frontier support uniformly valid certification or rejection, whereas reports inside it contain too little information for any method to uniformly distinguish above-threshold incrementality from non-incrementality. Supporting results give finite-sample certification, sample-complexity guarantees, a minimax lower bound showing that signal loss reduces effective information, and a reporting-granularity tradeoff. On 2.0M Criteo Uplift rows and the 64K-row Hillstrom email experiment, clean conversion lift is positive in both datasets, with lifts 0.00112 and 0.00495, respectively. Population certification survives mild degradation in Criteo and severe degradation in Hillstrom, while all considered finite-sample stress settings in both datasets remain unresolved after simultaneous uncertainty and reporting noise are included. Overall, the research contributes a decision-theoretic layer for privacy-aware incrementality measurement whose output is the strongest causal-claim justified by degraded ads signals.

广告评估隐私保护因果推断增量测量

Thank you to arXiv for use of its open access interoperability. PaperDance 不是 arXiv 官方产品;中文卡片由大模型生成,请以原文为准。