用多个AI角色模拟头脑风暴，生成更多样、高质量的产品创意。
The Virtual Roundtable: Multi-Agent Personas Simulating the Dynamics of Human Brainstorming
- 设计多角色协作框架，分发散与收敛两阶段生成创意。
- 通过角色间观点交换，提升想法深度与多样性，效果显著。
- 适合产品创新、创意设计团队快速生成高质量方案。
随着AI驱动的产品开发加速，瓶颈已从‘如何构建’转向‘构建什么’。传统人类头脑风暴存在群体思维、回音室效应和多样性不足等问题。为此，本文提出一种多智能体架构，模拟圆桌讨论的头脑风暴过程，分为发散思维（生成多样想法）与收敛思维（评估并排序优质想法）两个阶段。系统采用多个具有独立认知的AI角色，在智能主持者引导下进行讨论，角色可保留私密思考但公开表达意见，想法在互动中自然涌现。每人有提交想法和投票的配额，确保参与均衡并形成自然排名。系统全程追踪每条想法的来源与演化路径，记录概念间的交叉融合。案例研究展示了该方法在生成AI智能眼镜消费者创意方面的应用，结果表明：(i) 能产出多样且相关性强的想法，并揭示其演化过程；(ii) 角色间持续的观点交互逐步构建共享语境，显著提升讨论质量与创意水平。
原文摘要 · Abstract (English)
As AI-driven product development accelerates, the bottleneck is shifting from how we build to what we build. Traditional human brainstorming faces challenges including groupthink, echo chambers, and limited diversity. To address this, we present a multi-agentic architecture that simulates roundtable brainstorming through two phases: divergent thinking to generate diverse ideas, and convergent thinking to evaluate and rank the most promising ones. The system employs diverse AI personas that engage in roundtable discussions, guided by an agentic facilitator that steers the discussion toward productive outcomes. Personas maintain private thoughts while commenting publicly, with ideas emerging organically throughout the discussion. Per-persona quotas on idea submissions and votes promote balanced participation while producing natural rankings. Throughout the session, the system tracks each idea's lineage, capturing how concepts originate and cross-pollinate over time. We demonstrate this approach through a case study generating consumer ideas for AI smart glasses, showing (i) it produces diverse, relevant ideas with insights into their evolution; (ii) the cumulative exchange of perspectives across personas cultivates a shared context that progressively deepens the quality of discussion and the ideas produced.
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