统一建模推荐与搜索,用生成式框架提升内容和查询质量。
OneFeed: A Unified Generative Framework for Feed Content Enhancement and Query Generation
- 共享行为编码器融合浏览等隐式交互,生成内容语义ID与自然语言查询。
- 通过语义对齐优化推荐与搜索间的表达一致性,提升候选召回效果。
- 闭环自增强机制利用生成结果反馈,适合推荐-搜索一体化系统研究者。
现代推荐与搜索系统在用户行为上紧密关联,但通常采用独立架构:推荐依赖浏览等隐式兴趣,搜索则基于显式查询。这种分离导致用户理解碎片化,错失利用推荐交互改进查询生成、或用生成查询增强推荐候选的机会。本文提出OneFeed,一个统一的生成式框架,联合建模内容增强与查询生成。该框架使用共享行为编码器处理异构用户行为序列,并配备两个生成头:用于推荐检索的内容语义ID生成器,以及用于搜索扩展的意图查询生成器。为弥合推荐内容与搜索查询之间的语义鸿沟,引入SID-Query对齐目标,学习两者共享的语义空间。进一步设计闭环自增强范式,利用生成内容与检索结果的隐式反馈,持续优化两个生成任务。在MovieLens-1M和Amazon Reviews公开数据集上,通过无梯度原型实现离线回放验证,报告了详尽实验协议、评估指标与性能分析。结果表明,统一框架在提升生成质量方面具有潜力,尤其在学习到更优语义表示后仍有增益空间。OneFeed为通过生成建模统一搜索与推荐提供了可落地且可扩展的方向。
原文摘要 · Abstract (English)
Modern feed recommendation and search systems are deeply connected in user behavior but are usually modeled by separate architectures. Feed recommendation mainly captures implicit interests from browsing interactions, while search systems rely on explicit user queries to retrieve intent-matched content. This separation causes fragmented user understanding and missed opportunities for using feed interactions to improve query generation and using generated queries to enhance feed candidate retrieval. In this paper, we propose OneFeed, a unified generative framework for jointly modeling feed content enhancement and query generation. OneFeed encodes heterogeneous user behavior sequences with a shared behavior encoder and employs two generative heads: a Feed Semantic ID Generator that produces content semantic IDs for recommendation retrieval, and an Intent Query Generator that produces natural-language queries for search-based candidate expansion. To bridge the semantic gap between recommendation content and search queries, we introduce a SID-Query alignment objective that learns a shared semantic space for content semantic IDs and query representations. We further design a closed-loop self-enhancement paradigm that leverages implicit user feedback from generated content and search-retrieved results to improve both generation tasks. We report measured offline replay results on public datasets (MovieLens-1M and Amazon Reviews) under a torch-free prototype, alongside a detailed experimental protocol, a comprehensive set of evaluation metrics, and an analysis of where the unified framework helps and where gains await learned semantic IDs and query generators. OneFeed provides a practical and extensible direction for unifying search and recommendation through generative modeling.
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