用离线推理+在线组合,让大模型高效赋能跨域推荐
Atomic Intent Reasoning: Bringing LLM Semantics to Industrial Cross-Domain Recommendations

- 将大模型推理移至离线,线上通过检索组合构建用户意图
- 实现约400倍加速,且在多个数据集上达顶尖效果
- 适合工业级推荐系统,已在快手电商验证显著提效
跨域推荐是内容到电商平台的核心问题,旨在利用用户在内容端的行为推断其在电商端的潜在购买意图,以提升转化率和商业价值。然而,在真实工业场景中,跨域推荐面临多重挑战:不同领域间存在显著语义鸿沟,且用户跨域行为序列规模庞大、噪声丰富。尽管大语言模型(LLMs)具备强大的语义理解与推理能力,但其毫秒级推理延迟使其难以直接应用于在线推荐系统。为此,本文提出AIR(Atomic Intent Reasoning)框架,一种面向工业部署的基于大模型的跨域推荐方案。通过将大模型推理迁移至离线阶段,并在在线阶段通过高效检索与组合动态构建用户意图表示,实现了约400倍的推理加速,同时保持语义一致性。多组公开数据集实验表明,该方法在跨域推荐任务中达到当前最优性能。此外,在快手电商的真实业务场景中开展的大规模线上A/B测试显示,该方案在多个核心指标上实现稳定且显著提升,包括GMV提升+3.446%,充分验证了其在工业级推荐系统中的有效性和实用价值。
原文摘要 · Abstract (English)
Cross-domain recommendation is a core problem in content-to-e-commerce platforms. Its objective is to leverage user interactions with content to infer potential purchasing intent on the e-commerce side, thereby enhancing conversion rates and commercial value. However, in real industrial scenarios, cross-domain recommendation faces multiple challenges: significant semantic gaps exist between different domains, and user cross-domain behavior sequences are often massive in scale and rich in noise. Although large language models (LLMs) possess powerful semantic understanding and reasoning capabilities, their millisecond-level inference latency makes direct application in online recommendation systems difficult. To address these issues, this paper introduces AIR (Atomic Intent Reasoning), an LLM-driven cross-domain recommendation framework designed for industrial-grade deployment. By migrating LLM inference to the offline phase and dynamically constructing user intent representations through efficient retrieval and composition during online operations, it achieves approximately 400* inference acceleration while maintaining semantic consistency. Experimental results across multiple public datasets demonstrate that our method achieves state-of-the-art performance in cross-domain recommendation tasks. Furthermore, large-scale online A/B testing conducted in Kuaishou E-commerce's real-world business scenarios shows that our approach delivers stable and significant improvements across multiple core business metrics, including a +3.446% increase in GMV, fully validating its effectiveness and practical value in industrial-scale recommendation systems.
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