arXiv:2606.18803cs.AIcs.CY2026-06被引 1

用大模型生成司机偏好画像,提升网约车调度精准度。

ProfiLLM: Utility-Aligned Agentic User Profiling for Industrial Ride-Hailing Dispatch

论文配图:ProfiLLM: Utility-Aligned Agentic User Profiling for Industrial Ride-Hailing Dispatch
图 1 · 摘自论文原文
  • 构建智能体系统,从海量行为日志中挖掘可复用的全局知识。
  • 通过实用导向优化,实现单个集群多候选画像并提升预测效果。
  • 已在滴滴生产系统落地,显著提升成交额与接单成功率。

将大语言模型(LLMs)引入工业级网约车调度系统,作为平台规模行为日志的语义特征提取器,是极具潜力但尚未充分探索的数据系统问题。现有匹配管道仍以结构化数值特征为主,而决定性的行为信号(如司机对某些区域的惯性回避)具有上下文依赖性,天然适合由大模型生成用户画像。然而,将此类画像扩展至毫秒级延迟的实时调度系统面临三大交织挑战:在日订单数百万的平台上,日志量远超任何大模型的上下文窗口;多数用户属于长尾群体,交互数据过少难以独立建模;表面流畅的画像未必提升下游预测效能。我们提出ProfiLLM,一种面向生产匹配系统的实用导向型代理式用户画像框架,包含两个模块:(1) 工具增强的全局知识挖掘,赋予大模型代理27种分析工具,挖掘可复用的全局知识、自适应用户聚类规则及区域供需先验;(2) 实用导向画像探索,为每类集群生成多个候选画像,通过轻量级下游效用代理评估,迭代优化最优候选,并构建偏好对用于直接偏好优化(DPO)微调。部署于滴滴生产调度器后,ProfiLLM在结果预测上实现最高+6.14%相对AUC提升,在调度仿真中带来最高+4.35% GMV增长,14天在线A/B测试中持续取得+0.47% GMV、+0.33% 完成率、-0.82% 接单前取消率改善。

原文摘要 · Abstract (English)

Bringing Large Language Models (LLMs) into industrial ride-hailing dispatch as semantic feature extractors over platform-scale behavioral logs is a compelling but under-explored data systems problem. Production matching pipelines remain dominated by structured numerical features, yet decisive behavioral signals (e.g., a driver's habitual aversion to certain regions) are inherently contextual and naturally expressible as LLM-generated user profiles. However, scaling such profiling to a live, millisecond-latency dispatcher faces three intertwined constraints rarely addressed together: on a platform with millions of daily orders, logs exceed any LLM's context window by orders of magnitude; most users are long-tail, with too few interactions for per-user profiling; and surface-fluent profiles do not necessarily improve downstream prediction utility. We present ProfiLLM, an agentic LLM data pipeline that operationalizes utility-aligned user profiling for production matching systems through two modules. (1) Tool-Augmented Global Knowledge Mining equips an LLM agent with 27 analytical tools to mine platform-scale data, producing reusable global knowledge, adaptive user clustering rules, and region-level supply-demand priors. (2) Utility-Aligned Profile Exploration generates multiple candidate profiles per cluster, evaluates them via a lightweight downstream utility proxy, iteratively refines the best candidates and constructs preference pairs for DPO fine-tuning. Deployed on DiDi's production dispatcher, ProfiLLM achieves up to +6.14% relative AUC improvement in outcome prediction, up to +4.35% GMV gain in dispatching simulation, and consistent improvements in a 14-day online A/B test including +0.47% GMV, +0.33% Completion Rate, and -0.82% Cancel-Before-Accept rate.

大模型网约车调度优化用户画像

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