arXiv:2606.27274cs.LG2026-06

构建首个带解释的赌资广告数据集,助力识别社交平台误导性广告。

BetXplain: An Explanation-Annotated Dataset for Detecting Manipulative Betting Advertisements on Social Media

论文配图:BetXplain: An Explanation-Annotated Dataset for Detecting Manipulative Betting Advertisements on Social Media
图 1 · 摘自论文原文
  • 从Instagram和Reddit收集广告并人工标注操纵行为
  • 提供人类解释性标注,支持可解释检测方法研究
  • 适合政策监管、内容安全与可解释AI研究者使用

近年来,社交平台上赌博应用的推广显著增加。许多广告使用说服性策略,可能误导用户、鼓励高风险行为,并影响心理健康。然而,由于缺乏公开标注数据集,自动化检测操纵性赌博广告的研究仍受限。本文提出一个新数据集,涵盖来自Instagram和Reddit的赌资相关广告,均经人工标注其操纵与欺骗行为。除分类标签外,还包含人类提供的解释,阐明每项标注的推理依据,支持可解释性检测研究。此外,分析了广告中常见的说服策略及其对用户心理健康的潜在影响。该框架还可用于开发浏览器插件警示用户,或为监管机构提供自动化网络爬虫工具以监控在线赌博推广。

原文摘要 · Abstract (English)

The promotion of betting applications on social media platforms has increased significantly in recent years. Many of these advertisements use persuasive techniques that may mislead users, encourage risky behavior, and potentially influence users' mental well-being. However, research on the automated detection of manipulative and deceptive betting advertisements remains limited due to the lack of publicly available annotated datasets. In this work, we introduce a new dataset of betting-related advertisements collected from two widely used social media platforms, Instagram and Reddit. The advertisements were manually annotated for manipulative and deceptive advertising practices. In addition to classification labels, the dataset includes human-provided explanations that describe the reasoning behind each annotation, enabling research into explainable approaches to detecting manipulative advertising. Furthermore, we analyze the strategies commonly used in betting advertisements and examine how these persuasive tactics may impact users' mental health. The proposed framework can also enable practical applications such as browser plugins that warn users about manipulative betting advertisements and automated web crawlers that help regulatory authorities monitor and detect such promotions online.

广告检测可解释性社交平台

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