arXiv:2606.30932cs.LGstat.AP2026-06KDD

在求职平台优化免费服务门槛,兼顾雇主与求职者体验。

Personalizing Marketplace Policies with Competing Objectives and Constrained Experiments: Evidence from a Job Marketplace

论文配图:Personalizing Marketplace Policies with Competing Objectives and Constrained Experiments: Evidence from a Job Marketplace
图 1 · 摘自论文原文
  • 分侧建模并行优化目标与约束指标,降低风险超10%。
  • 通过单调性假设外推实验外政策效果,突破离散处理限制。
  • 适用于高竞争、实验受限的真实双边市场场景。

双边市场连接利益冲突的用户群体——提升一方体验可能损害另一方。本文针对一个连接数百万雇主与求职者的求职平台,个性化设计免费服务门槛策略(即对职位列表提供免费服务的范围)。该个性化策略在保持参与度警戒线约束的前提下,显著提升了目标指标表现。标准增量方法在此失效:一是跨侧外部性要求多目标优化,雇主侧收益可能严重影响求职者参与度,且影响因职位类别而异;二是市场干扰需采用聚类层面随机化,导致可测试政策水平极少,形成有效性缺失问题。为此提出集成框架:其一,基于集成的混合排序模型分别优化目标与警戒指标,相较单目标方法,在同等目标提升下降低超10%的警戒风险;其二,提出处理效应外推方法,基于单调性假设将有限实验结果扩展至未测试政策水平,并经实证验证其有效性;其三,系统已投入生产,上线后数据证实外推精度与警戒合规性。结果表明,即使在严重受限的实验条件下,通过严谨方法仍可实现有意义的个性化,这正是多数真实市场所面临的常态。

原文摘要 · Abstract (English)

Two-sided marketplaces connect distinct user groups whose interests often conflict -- improving outcomes on one side could degrade the other side's experience. To address this challenge, we deploy an integrated framework for personalizing free-value thresholds -- a policy governing the scope of complimentary services for job listings -- across a two-sided job marketplace connecting millions of employers and job seekers. Our personalized policy delivers statistically significant and economically sizable lift in the target metric while respecting engagement guardrail constraints. Direct application of standard uplift methods proves insufficient here for two reasons. First, cross-side externalities demand multi-objective optimization: maximizing employer-side metrics risks harming job seeker engagement, with effects varying substantially across job segments. Second, marketplace interference necessitates cluster-level randomization, limiting us to few discrete treatment levels -- effectively a form of positivity violation that rules out methods designed for continuous treatments. We contribute an integrated framework with three components. Our ensemble-based hybrid ranking models target and guardrail metrics separately, cutting guardrail risk by over 10% for equivalent target gains compared to single-objective approaches. A treatment effect extrapolation method extends our estimates from limited experimental variation to untested policy levels, relying on monotonicity assumptions that we validate empirically. Finally, we present production deployment, where post-launch data confirms both extrapolation accuracy and guardrail compliance. Our deployed system demonstrates that principled methodology can enable meaningful personalization even when experiments are severely constrained and different objectives compete -- common conditions that characterize many real-world marketplaces.

双边市场个性化策略多目标优化

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