让大模型直接操作商品空间,实现意图到商品的精准匹配。
ShopX: A Foundation Model for Intent-to-Item Fulfillment in Agentic Shopping

- 构建统一基础模型,融合意图理解与商品操作
- 在淘宝真实日志上验证,复杂请求准确率显著提升
- 适合需要精准商品执行的智能购物系统开发者
AI原生应用正推动购物从页面和推荐流转向由大模型代理驱动的意图式体验。现有设计将大模型嵌入传统搜索与推荐流程,迫使复杂意图通过低带宽的检索或排序接口表达,导致语言理解与商品达成之间存在鸿沟。生成式推荐为大模型提供了通过语义ID(SIDs)直接访问商品空间的能力,但现有模型主要生成候选用于检索,而非将灵活意图转化为商品空间结果。本文提出ShopX,通过将意图理解、执行规划与灵活的SID原生商品空间操作统一为单一基础模型,解决该瓶颈。我们构建了模型原生商品履行框架,包含面向模型的动作协议及支持上下文访问、商品库对齐和状态管理的接口。在该框架下,ShopX可规划并组合基于SID的操作,如基于SID的束搜索检索、列表级排序或商品捆绑。这种以模型为中心的设计减少了代理编排与商品执行间的损耗性交接。为训练ShopX,我们设计了可语义恢复且适合大模型操作的SIDs,并提出训练方案,使通用大模型具备灵活多轮商品空间履行能力,同时保留购物代理所需的知识与指令遵循能力。我们在基于匿名淘宝生产日志的单轮与多轮履行任务上评估,结果显示模型原生履行显著改善整体框架行为,尤其在复杂或模糊请求上表现更优。
原文摘要 · Abstract (English)
The wave of AI-native applications is moving shopping beyond page- and feed-based browsing toward intent-driven experiences orchestrated by LLM agents. A common design wraps an LLM around existing search and recommendation pipelines, forcing complex intents through low-bandwidth retrieval or ranking interfaces and leaving a gap between language understanding and item-space fulfillment. Generative recommendation gives LLMs a direct item-space interface through semantic IDs (SIDs), but existing models mainly generate candidates for retrieval rather than translate flexible intents into item-space outcomes. We propose ShopX to address this bottleneck by unifying intent understanding, execution planning, and flexible SID-native item-space operations into a single foundation model. We deploy ShopX in agentic shopping workflows through a model-native item-fulfillment framework with a serving harness that defines a model-facing action protocol and exposes support surfaces for context access, catalog grounding, and state management. Within this framework, ShopX plans and composes SID-based item-space operations such as SID beam-search retrieval, listwise ranking, or product bundling. This model-centric design reduces lossy hand-offs between agent orchestration and item-space execution. To build ShopX, we design semantically recoverable, LLM-operable SIDs and a training recipe that equips a general LLM for flexible multi-turn item-space fulfillment while retaining the knowledge and instruction-following abilities needed by a shopping agent. We evaluate the ShopX framework against tool-mediated agentic systems on single- and multi-turn fulfillment tasks derived from anonymized Taobao production logs, showing that model-native fulfillment improves overall framework behavior, especially on complex or ambiguous requests.
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