研究沉默读者如何解读社交媒体中的修辞说服力
How Ethos and Pathos Appeals Resonate in Reader Interpretations of Social Media Messages
- 通过分析用户对原文的解读，检验修辞手法是否被准确传递
- 30%的解读与原文不一致，带有情感色彩的内容更易产生歧义
- 即使无人评论，修辞仍能潜移默化影响读者对作者的看法
修辞策略及其对受众的影响常通过社交媒体帖子和评论来研究，但这类研究忽略了大多数保持沉默的读者——他们未明确表达信息如何影响自己。本研究探讨两种经典说服方式（修辞可信度 ethos 与情感共鸣 pathos）在沉默读者对内容的理解中如何体现。我们使用一组配对的数据集，包含社交媒体句子及其人类撰写的解读，对原文与解读分别标注 ethos 与 pathos 程度，并评估这些修辞要素是否被保留。分析显示，解读与原文在30%的案例中出现分歧，具有强烈修辞色彩的内容比中性内容引发更大的解读差异。此外，原文中的 ethos 与 pathos 可有效预测读者对作者的态度，凸显修辞在无声互动中塑造认知的微妙作用。
原文摘要 · Abstract (English)
Rhetorical strategies and their influence on audiences are often studied through social media posts and comments. However, this focus overlooks the universal audience, which is the majority of readers who remain silent and do not explicitly express how a message affects them. This study investigates how two classical modes of persuasion, ethos and pathos, resonate in the silent audience's interpretations of meaning. Using a dataset of social media sentences paired with human-written interpretations, we label both sources for ethos and pathos and assess whether these rhetorical appeals are preserved. Our analyses show that interpretations diverge from the original sentences in 30% of cases, with rhetorically charged content eliciting greater variability than neutral content. We further find that ethos and pathos in original sentences can predict audience attitudes toward the author, underscoring the subtle ways rhetoric shapes perception beyond visible engagement.
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