研究品牌视觉语言如何影响注意力、识别与记忆，发现过度设计会拖慢功能识别。
Modeling the Impact of Visual Brand Language on Attention, Object Recognition, and Memory Retrieval
- 基于JIM与LISA模型模拟品牌视觉对认知的影响
- 品牌信息吸引注意力，加剧程度越高识别越慢
- 适合产品设计与用户体验优化研究者阅读
视觉品牌语言是传达产品品牌身份的一组视觉特征。其如何影响人们对物体功能身份的识别与理解？基于经验证的JIM物体识别模型与LISA类比推理模型，我们模拟了视觉品牌语言对物体识别、注意力分配及功能信息回忆的影响。模拟结果表明，品牌信息会吸引注意力，并延缓物体功能类别的识别，且品牌化程度越高，影响越显著。该研究对设计物品的可用性与用户体验具有潜在启示。
原文摘要 · Abstract (English)
Visual brand language is the set of visual properties that convey brand identity for a product. What is the impact of visual brand language on a person's ability to recognize and understand the functional identity of an object? Using an empirically supported modeling framework based on the JIM model of object recognition and the LISA model of analogical inference, we simulated the impact of visual brand language on object recognition, the allocation of attention, and retrieval of functional information about objects. Our simulations predict that brand information captures attention and can slow recognition of an object's functional category, with greater degrees of branding causing larger effects. These results have potential implications for the usability and experience of designed objects.
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