提出新模型,让推荐系统学会在用户购买后自动忽略相关兴趣,减少重复推荐。
Learning to Forget: Satiation-Aware Long-Sequence Transducers for Mitigating Post-Purchase Redundancy

- 设计双路径注意力机制,抑制已满足兴趣的历史点击。
- 引入自适应饱足门控,购买后立即抑制兴趣,临近复购时逐步恢复。
- 通过自监督任务学习商品生命周期,无需人工标注。
序列推荐模型通常将用户行为视为偏好积累的正信号,但在电商场景中,购买行为往往标志着特定需求的终结(‘兴趣退出’),而非延续。现有模型忽视这一差异,导致‘动作-意图不对称’,产生严重的购后冗余推荐。本文提出饱足感知机制(SAM),一个端到端框架,显式建模用户兴趣生命周期。SAM包含三个核心组件:(1) 双路径交叉注意力架构,可回溯抑制已满足意图的历史点击,同时从长期购买历史中提取个性化补货节奏;(2) 自适应饱足门控单元(ASGU),生成时间敏感的软掩码,在购买后立即抑制满足的兴趣,并随预测复购周期临近逐步‘唤醒’;(3) 自监督的下次购买时间(TTNP)辅助任务,无需人工标注即可学习隐含的商品生命周期。在工业数据集上的大量离线实验及线上A/B测试表明,SAM将购后重复推荐率(PPRR)降低超过60%。
原文摘要 · Abstract (English)
Sequential recommendation models predominantly interpret user interactions as positive signals for preference accumulation. However, in e-commerce scenarios, a purchase action often signifies the termination of a specific intent ("Interest Exit") rather than its continuation. Existing models overlook this distinction, suffering from Action-Intent Asymmetry, which leads to severe post-purchase redundancy. In this paper, we propose the Satiation-Aware Mechanism (SAM), an end-to-end framework designed to explicitly model the lifecycle of user interests. SAM incorporates three key components: (1) A Dual-path Cross-Attention architecture that retroactively suppresses historical clicks associated with a fulfilled intent while simultaneously retrieving personalized replenishment rhythms from long-term purchase history; (2) An Adaptive Satiation Gating Unit (ASGU) that generates a time-sensitive soft mask to inhibit satisfied interests immediately after purchase and gradually "re-awaken" them as the predicted repurchase cycle approaches; and (3) A self-supervised Time-to-Next-Purchase (TTNP) auxiliary task to learn latent product lifecycles without manual annotation. Extensive offline experiments on industrial datasets and online A/B testing demonstrate that SAM significantly reduces the Post-Purchase Repeat Rate (PPRR) by over 60%.
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