用联邦学习+差分隐私保护用户数据,推荐效果与隐私兼顾。
Privacy Preserving Recommender Systems Balancing Personalization with Privacy
- 数据不集中,模型更新加数学噪声保隐私
- ε≈5时点击率等指标仍保持竞争力
- 适合需合规又想个性化推荐的电商场景
个性化推荐系统是现代电商和零售平台的核心,但通常依赖集中存储详细的用户交互数据,带来重大隐私和监管挑战。随着GDPR、CCPA和CPRA等法规要求日益严格,组织必须在不显著降低推荐质量的前提下开发保护用户隐私的推荐系统。本文提出并评估了一种结合联邦学习、差分隐私、群体级建模和隐私感知智能体的隐私保护推荐框架。该框架保持原始用户数据去中心化,并在模型更新中引入数学上有界噪声。实验基于模拟客户点击流和购买行为的合成零售数据集,使用点击率(CTR)、Precision@K、Recall@K和NDCG@K在不同差分隐私预算下评估推荐质量。对矩阵分解、神经协同过滤和GRU4Rec在不同隐私约束下的表现进行了评估,并分析了隐私与效用之间的权衡。开发了一个交互式Streamlit仪表板,可视化推荐性能、排序稳定性、隐私-效用权衡及公平性指标。结果表明,在中等隐私预算(约ε≈5)下,所提框架仍能维持具有竞争力的推荐质量,证明强隐私保障可在有限影响推荐有效性的情况下实现。本工作为部署平衡个性化、合规性和业务目标的隐私保护推荐系统提供了实用框架,为下一代AI驱动的零售平台提供可扩展方案。
原文摘要 · Abstract (English)
Personalized recommendation systems are central to modern e-commerce and retail platforms, but they typically rely on centralized storage of detailed user interaction data, creating significant privacy and regulatory challenges. With increasing requirements from regulations such as GDPR, CCPA, and CPRA, organizations must develop recommendation systems that preserve user privacy without substantially degrading recommendation quality. This work presents and evaluates a privacy-preserving recommendation framework that combines federated learning, differential privacy, cohort-level modeling, and privacy-aware intelligent agents. The framework keeps raw user data decentralized while introducing mathematically bounded noise to model updates. Experiments were conducted on synthetic retail datasets that emulate customer clickstream and purchase behavior. Recommendation quality was evaluated using Click-Through Rate (CTR), Precision@K, Recall@K, and Normalized Discounted Cumulative Gain (NDCG@K) across multiple differential privacy budgets. We evaluate matrix factorization, neural collaborative filtering, and GRU4Rec under varying privacy constraints and analyze the trade-off between privacy and utility. An interactive Streamlit dashboard was developed to visualize recommendation performance, ranking stability, privacy-utility trade-offs, and fairness metrics. Results show that the proposed framework maintains competitive recommendation quality at moderate privacy budgets (approximately $ε\approx 5$), demonstrating that strong privacy guarantees can be achieved with limited impact on recommendation effectiveness. This work provides a practical framework for deploying privacy-preserving recommendation systems that balance personalization, regulatory compliance, and business objectives, offering a scalable approach for next-generation AI-driven retail platforms.
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