arXiv:2607.13998cs.SIcs.AI2026-07

AI买手时代来临,新模型用可验证执行评估人机忠诚度。

The Dynamic Verifiable Multi-Agent Human Agentic Loyalty Loop (DVM-HALL) Model and the Net Human-Agent Score (NHAS) in Autonomous Commerce

论文配图:The Dynamic Verifiable Multi-Agent Human Agentic Loyalty Loop (DVM-HALL) Model and the Net Human-Agent Score (NHAS) in Autonomous Commerce
图 1 · 摘自论文原文
  • 构建动态可验证的多智能体人机忠诚循环模型,融合信任与执行风险。
  • 提出可审计的净人机得分NHAS,综合反馈、日志与交易凭证量化对齐程度。
  • 适用于去中心化金融与代币化忠诚体系,适合品牌布局AI客户战略者。

自主型人工智能的兴起正颠覆传统客户忠诚范式。当AI从被动推荐算法演变为能自主决策购买的主体,人机关系需重构。本文整合人机协作、消费决策与算法信任研究,指出传统模型忽略算法有限理性与人为建构的自主性。为此提出动态可验证多智能体人机忠诚环(DVM-HALL)模型,通过softmax概率公式建模品牌选择,融合人类情感权益、智能体经验效用、校准信任、委托权限与可验证执行。模型具备递归更新机制,每次交互后动态调整信任与授权。关键创新在于引入可验证执行层,将去中心化金融(DeFi)中的执行风险——如Gas费、滑点、MEV暴露、智能合约漏洞——作为核心预测因子。同时提出净人机得分(NHAS),基于人类反馈、执行日志、基准对比与可验证收据,实现风险加权的人机对齐度量。最后设计三阶段实证验证方案:控制购物实验、多智能体市场模拟、DeFi测试床。该框架为品牌应对机器客户时代提供理论基础。

原文摘要 · Abstract (English)

The rapid proliferation of Agentic Artificial Intelligence fundamentally disrupts traditional customer loyalty paradigms. As AI evolves from passive recommendation algorithms to autonomous, goal-directed agents capable of executing purchasing decisions, the conventional understanding of consumer-brand relationships requires a structural reevaluation. By synthesizing extant literature across human-machine teaming, consumer decision-making, and algorithmic trust dynamics, we demonstrate that traditional loyalty models fail to account for algorithmic bounded rationality and constructed autonomy. To address this, we introduce the Dynamic Verifiable Multi-Agent Human Agentic Loyalty Loop (DVM-HALL) model. We formalize brand choice via a softmax probability formulation where human emotional equity, agentic machine-experience utility, calibrated trust, delegated authority, and verifiable execution jointly determine selection. The model features recursive updating mechanisms to dynamically calibrate trust and delegation after each interaction. Crucially, the framework integrates a verifiable execution layer for Decentralized Finance (DeFi) and tokenized loyalty settings, incorporating execution risks -- such as gas costs, slippage, MEV exposure, and smart-contract vulnerabilities -- as core predictors of agentic brand preference. Furthermore, we introduce the Net Human-Agent Score (NHAS), an auditable, risk-weighted metric designed to measure human-agent alignment using human feedback, execution logs, benchmark comparisons, and verifiable receipts. Finally, we propose a comprehensive three-stage empirical validation plan spanning controlled shopping experiments, multi-agent market simulations, and DeFi testbeds. This framework provides the foundational theory required for brands to navigate the impending transition toward machine customers.

人机协同忠诚度模型DeFiAI代理

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