用稀疏表示提升冷启动商品推荐效果，存得少、算得快、更准确。

The scale and rapid growth of item catalogs in modern digital platforms present significant challenges to recommender system (RS) practitioners. Most RSs use embedding similarity to predict user-item preferences, but embedding storage and low-latency retrieval are challenging in industry-scale catalogs. Furthermore, newly added items do not have corresponding embeddings and cannot be recommended effectively; previous works often tackle this item cold-start problem by generating cold item representations from auxiliary content, such as images or descriptive text, so that user preferences can be predicted without historical interactions. In this paper, we argue that sparse embeddings have notable advantages over standard dense vectors in this content-based cold-start paradigm. We describe how existing cold-start training regimes can be adapted for sparse representation learning, and build on insights from linear attention to design a pre-sparsification activation technique that induces sharpness and denoising effects in learned item-item similarities. We show that the resulting sparse embeddings achieve significant improvements in cold-start recommendation accuracy over dense embeddings at considerably lower storage costs, especially for users with multiple interests. Through comprehensive experiments on four multimodal RS datasets, we also demonstrate the interpretability of sparse content embeddings and their robustness in the trade-off between size and accuracy.