用户通过定制社交AI强化个人掌控感，形成更亲密的人机关系。
I wanted it to feel more personal: Customization of social AI as AI individualism in practice
- 用户主动调整AI以匹配个人偏好，实现人机协同创作。
- 7类动机支撑定制行为，涵盖情感陪伴、信任建立与自我延伸。
- 定制带来伪自主感，可能掩盖对强权AI系统的依赖。
尽管可定制社交人工智能（如ChatGPT、Grok、Character.ai）日益普及，但用户如何主动塑造其以反映个人偏好仍知之甚少。本研究基于新提出的‘AI个体化’概念，通过对169名用户的开放式回应进行反思性主题分析，识别出七类定制动因：(1)增强实用支持，(2)情感陪伴或慰藉，(3)信任与可靠性，(4)抵抗性表达，(5)定制人性化程度，(6)创造或戏谑乐趣，(7)使AI成为自我的延伸。研究发现，定制是人与AI之间的共创过程，被感知为增强了支持性、自主性、所有权和参与度，可能促成更亲密的个人关系。用户借此将社交AI视为个性化社会资源，提升个体主义、自由与控制感。我们进一步探讨这些认知可能催生‘伪自主’——即定制制造出对强大社交AI系统拥有控制感的错觉。
原文摘要 · Abstract (English)
Despite the growing availability of customizable social artificial intelligence (AI), such as ChatGPT, Grok, and Character.ai, we know little about how users actively shape social AI to reflect their personal preferences. This study examines why and how users (N = 169) customize social AI through the lens of the newly developed concept of AI individualism. Through reflexive thematic analysis of open-ended responses, we identified several motivations for customization, including (1) enhanced pragmatic support, (2) emotional support or companionship, (3) trust and reliability, (4) pushback, (5) a tailored degree of human likeness, (6) creativity or playfulness, and (7) having the AI function as an extension of the self. In line with the concept of AI individualism, our findings show that, for many users, customization is a co-creative process between the human and the AI that is perceived as strengthening support, autonomy, ownership, and engagement, potentially contributing to a closer and more personal relationship. Through customization users may come to view social AI as a personalized social resource that increases their sense of individualism, freedom, and control. We discuss how these perceptions may foster pseudo-autonomy, whereby customization creates an illusion of individual control over powerful social AI systems.
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