验证了一项单题项可爱度测量工具的有效性与可靠性。
Validating the Single Item Kawaii Measure
- 通过九个数据集验证单题项可爱度量表的效度与信度。
- 在语音与视觉刺激下，该量表表现出良好的收敛效度与已知组效度。
- 适合需要快速评估可爱感知的研究者使用。
Kawaii 是日本文化中对可爱的表达。作为一种多模态感知，源自婴儿特征理论，kawaii 可体现在声音、视觉外观、形态及动作表现中。然而，用户对 kawaii 的感知测量仍缺乏有效工具。尽管单题项自评量表被广泛使用，但尚未经过验证。本文基于九个数据集（共967名参与者）分析了该量表在视频游戏角色语音与视觉形象、以及计算机生成语音助手上的收敛效度、已知组效度和跨情境效度，结果表明单题项量表在语音与视觉 kawaii 感知中具有初步有效性。未来可通过新刺激、重测信度及与即将推出的多题项量表进行并行效度验证进一步完善。
原文摘要 · Abstract (English)
Kawaii is the Japanese instantiation of cuteness. As a multimodal percept theoretically derived from the notion of baby schema, kawaii can be a property of voice and sound, visual appearance and form factor, and movement and expression. However, measuring user perceptions of kawaii remains an open question. In the absence of a validated instrument, a one-item self-report measure has been used extensively, but has not been validated. Here, we report on three types of validity -- convergent, known groups, and cross-context -- and reliability for the single item measure across nine data sets featuring responses to video game character voices and visual appearances and computer-generated voice assistant voices from N=967 unique participants. Our results demonstrate initial evidence of the validity of the one-item measure for voice and visual kawaii perceptions. Further rigour can be pursued with novel stimuli, test-retest validation, and concurrent validity against the upcoming multi-item measure of kawaii.
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