arXiv:2607.19802cs.IRcs.LG2026-07中稿 · the 20th ACM Confe…

解决用户长期无行为后重激活的推荐难题,不更新模型也能精准预测。

Zero-Observation User Reactivation with Gap-Driven Dimensional Gating

论文配图:Zero-Observation User Reactivation with Gap-Driven Dimensional Gating
图 1 · 摘自论文原文
  • 提出DeltaGate模块,根据时间间隔动态融合历史与全局先验
  • 在超一年无交互场景下,Hit@10提升至0.047(原为0.031)
  • 轻量插件设计,仅需66K参数,不改变原有模型结构

序列推荐模型通常依赖连续行为数据,但用户可能长达数月甚至数年无互动。本文定义此为零观测重激活场景:用户有历史行为,平台在长时间跨度Δt内无观测信号。在三个亚马逊数据集(视频游戏、唱片、电影电视)上,按时间间隔划分的命中率(Hit@10)随Δt增大而单调下降,超过一年时最低。该趋势在循环、单向和双向推荐模型中均存在。提出DeltaGate,一种轻量级输出层插件,冻结主干模型,将每个特征维度在个性化历史与零初始化全局先验间动态路由,门控机制联合依赖Δt与个性化表示。控制实验固定历史表示,仅变化Δt,验证门控对时间间隔的响应能力。在>365天的视频游戏数据桶中,DG-SASRec达0.047 Hit@10(SASRec为0.031),DG-BERT4Rec达0.046(BERT4Rec为0.025),仅引入66K可训练参数(2-4%开销)。端到端重训虽精度更高,但改变了主干嵌入;而该方法保持零主干漂移,参数量仅为40倍少,且保留逐维路由特性。源码已开源。

原文摘要 · Abstract (English)

Sequential recommendation (SR) models capture continuously observed behavior, but a returning user may have no interactions for months or years. We define this setting as Zero-Observation Reactivation: the user has a pre-gap history, while the platform observes no behavioral signals during a macro-gap Delta t. Under a chronologically aligned Gap-Synthesize Protocol on three Amazon datasets (Video Games, CDs & Vinyl, and Movies & TV), Hit@10 decreases monotonically across the evaluated gap buckets and reaches its lowest level beyond one year. The pattern appears across recurrent, unidirectional, and bidirectional SR backbones. We propose DeltaGate, a lightweight output-layer plugin that keeps the backbone frozen and routes each representation dimension between the personalized history and a learned, zero-initialized global prior. The gate is conditioned jointly on Delta t and the personalized representation. In a controlled diagnostic, we hold the personalized representation fixed and vary Delta t to isolate the trained gate's response to the gap input. In the >365d Video Games bucket, DG-SASRec reaches 0.047 Hit@10 versus 0.031 for SASRec, while DG-BERT4Rec reaches 0.046 versus 0.025 for BERT4Rec, with 66K trainable parameters (2--4% overhead). End-to-end retraining attains higher absolute accuracy but changes the backbone embeddings; the frozen plugin preserves zero backbone drift, uses about 40x fewer trainable parameters, and retains observable dimension-wise routing. The source code is available at https://github.com/jdding/DeltaGate.

序列推荐长周期重激活轻量插件时间感知

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