arXiv:2607.26593cs.IR2026-07

让搜索模型自动学习社交语境下的相关性,提升社交平台搜索效果。

ASARL: Autonomous Social-Aware Relevance Learning for QQ Search

论文配图:ASARL: Autonomous Social-Aware Relevance Learning for QQ Search
图 1 · 摘自论文原文
  • 用多智能体系统自动生成带社交属性的相关性标签
  • 在QQ搜索上提升离线相关性指标与在线用户参与度
  • 适合需要理解社区语言的社交搜索系统优化

社交媒体的快速发展重塑了信息获取方式,催生了以非正式、社区化语言表达查询的社交搜索。尽管大模型具备通用语义理解能力,但在社交搜索中受限于上下文差异、数据稀缺和行为驱动动态。为此,我们提出自主社交感知相关性学习框架ASARL,通过多智能体数据治理与分阶段训练实现全流程自动化。该框架包含三个智能体:ReasonAgent基于社交属性生成可解释的相关性标签,CriticAgent验证逻辑一致性,GenAgent通过合成查询-标题对扩充长尾数据。基于清洗后的数据集,ASARL采用三阶段训练:社会上下文训练(SCT)捕捉社交语言模式,偏好引导优化(PGO)对齐行为信号,社会蒸馏(SD)将优化结果迁移到轻量模型中以支持高效部署。在QQ搜索平台的离线与在线实验表明,该方法显著提升离线相关性指标与在线用户参与度,同时大幅提高标注效率。结果验证了自主、社交感知的数据治理与偏好对齐训练在实际搜索系统中的有效性。

原文摘要 · Abstract (English)

The rapid growth of online social platforms has transformed communication and information retrieval, giving rise to social search, where queries-titles are typically expressed in informal, community-specific language. While large language models provide strong general-purpose semantic understanding, their effectiveness in social search is constrained by contextual discrepancy, data scarcity, and behavior-driven dynamics. To address these challenges, we propose the Autonomous Social-Aware Relevance Learning (ASARL), a fully automated framework that integrates multi-agent data curation with staged model training. ASARL leverages a collaborative agent system: ReasonAgent generates interpretable relevance labels grounded in social attributes, CriticAgent validates and ensures logical consistency, and GenAgent augments long-tail data through synthetic query-title pairs. Building on the curated dataset, ASARL employs three-stage training: Social Context Training (SCT) to capture social language patterns, Preference-Guided Optimization (PGO) to align model predictions with behavioral signals, and Social Distillation (SD) to transfer these improvements into compact models for efficient deployment. Extensive offline and online experiments on the QQ search platform demonstrate significant improvements in both offline relevance metrics and online user engagement indicators, along with enhanced annotation efficiency. These results validate the effectiveness of combining autonomous, socially grounded data governance with preference-aligned training in practical search systems.

社交搜索多智能体相关性学习大模型应用

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