arXiv:2608.04455cs.IRcs.LG2026-08中稿 · the Industry Track…

解决直播推荐中行为稀疏延迟问题,平衡实时与滞后信号。

Multi-Objective Ranking for Live-Streaming: Balancing Fresh and Delayed Signals with Segment-Aware Targeting

  • 用延时窗口扩展反馈收集,融合即时与延迟行为信号。
  • 多目标架构提升新用户和低活跃用户留存,日活观众增0.09%。
  • 分段精准推荐+轻量模型,兼顾效果与计算效率。

娱乐直播推荐面临用户行为稀疏且延迟、不同用户群体数据偏差的问题。与电商线性行为不同,直播观众同时进行观看、聊天、关注、打赏等多重行为,响应时间各异。本文提出三方面改进:1)延时窗口机制,延长反馈收集时间;2)多模型架构融合实时与延迟信号,并基于用户生命周期阶段实施分段目标优化;3)采用多门混合专家(MMoE)模型,在减少41.9%参数量的同时联合建模多个相关目标。线上A/B测试显示,日活跃观众(DAV)提升0.09%,高活跃用户人均收入(ARPU)提升0.56%。针对新用户和低活跃用户的分段推荐额外带来0.15%的DAV增长,MMoE提升整体DAV 0.08%及新关注数0.27%。系统低延迟处理排名请求,可规模化支持多目标平衡。在Twitch移动端直播流上测试,正向互动(点击、关注、点赞)提升1.12%,验证了方法普适性。

原文摘要 · Abstract (English)

One of the most challenging problems entertainment live-streaming services face in recommendation systems is that user behaviors are sparse and delayed, and interaction data exhibits bias for different user segments. Unlike e-commerce applications where user actions follow linear sequences, live-streaming viewers engage in multiple concurrent behaviors of watching, chatting, following, and spending, each occurring with varying delays. We address these challenges through three key contributions: 1) a delayed window approach that extends feedback collection beyond immediate responses, 2) a multi-model architecture that combines fresh and delayed signals, and a segment-aware targeting module that optimizes ranking scores differently across user lifecycle stages, and 3) Multi-gate Mixture-of-Experts (MMoE) integration that jointly models correlated targets while reducing model parameters by 41.9% compared to independent models. Online A/B testing demonstrates significant improvements, including a +0.09% increase in Daily Active Viewers (DAV), generating millions more annual active viewer days, and +0.56% increase in highly engaged viewers' capped Average Revenue Per User (ARPU). Viewer-segment targeting achieved an additional +0.15% DAV improvement for newer and less engaged viewers, while MMoE enhancement added +0.08% overall DAV and +0.27% new follows. The proposed system processes ranking requests with low latency, providing a scalable approach for balancing multiple business objectives across diverse user populations. In addition, we tested the multi-model architecture on the Twitch mobile live feed and achieved a +1.12% increase in positive user-channel interactions (clicks, follows, and likes), demonstrating applicability beyond the primary use case.

直播推荐多目标优化分段建模轻量化模型

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