用分层量化与自适应路由提升跨域推荐效果

Generative Recommendation (GenRec) represents a promising paradigm that achieves remarkable empirical success by encoding items as compact Semantic IDs (SIDs) and modeling user behavior via next-token prediction across diverse recommendation scenarios. Extending this paradigm to cross-domain recommendation is challenging because a unified model must accommodate heterogeneous item semantics and behavioral patterns across domains. Existing methods commonly rely on globally shared representations or lightweight domain adaptation, which may provide insufficient capacity for modeling heterogeneous patterns at different semantic granularities. To address these challenges, we propose HD-Rec, a unified generative framework for cross-domain recommendation. HD-Rec employs a hierarchical domain-aware quantizer that constructs semantic identifiers using globally shared coarse-level codebooks and adaptively routed fine-level codebooks. It further introduces a domain-adaptive sparse mixture-of-experts module that combines a continuously activated shared expert with a dynamically selected specialized expert. To improve the coherence of multi-token item representations, we develop a cross-granularity routing consistency objective that regularizes token-level routing decisions toward their item-level consensus. Experiments on three public cross-domain recommendation benchmarks show that HD-Rec consistently improves over competitive sequential, generative, and cross-domain recommendation baselines.