用人类瓶颈框架解析生成式AI如何影响创新全过程
Innovating with Generative AI: A Human Bottleneck Framework
- 从人类认知与社会互动角度分析创新各阶段的瓶颈
- 指出生成式AI会加剧某些瓶颈,缓解另一些瓶颈
- 适合研究创新管理或人机协同的学者和从业者
我们提出一种人类瓶颈视角,以理解生成式AI如何重塑创新过程。核心观点是,传统创新中的诸多约束本质上源于认知与社会层面,根植于人们产生想法、评估新颖性及通过社会系统沟通的方式。生成式AI并非均匀作用于这些约束;在每个阶段,它可能加深某些瓶颈,同时缓解另一些。预测其效果需理解约束本身的内在机制。我们识别了创新过程四个阶段的瓶颈:创意生成、筛选与测试、偏好测量与消费者洞察、传播与市场学习。通过立足人类行为而非快速变化的AI能力,我们提供了一个评估新技术在各阶段是否缓解或加剧关键瓶颈的框架。我们还区分了随技术进步而缩小的瓶颈与根植于持久人性约束的瓶颈。此外,讨论了贯穿整个创新链的AI相关问题,挑战了传统创新过程的存在与结构。
原文摘要 · Abstract (English)
We propose a human bottleneck perspective for understanding how generative AI transforms the innovation process. The central premise is that many constraints traditionally plaguing the innovation process are cognitive and social in origin, rooted in how people generate ideas, evaluate novelty, and communicate through social systems. Generative AI does not act uniformly on these constraints. At each stage, it can deepen some bottlenecks while alleviating others, and predicting these outcomes requires understanding the underlying mechanisms of the constraint itself. We identify bottlenecks in four stages of the innovation process: ideation, screening and testing, preference measurement and consumer insight, diffusion, and market learning. By grounding analysis in human behavior rather than rapidly changing AI capabilities, we offer a framework for assessing whether new developments alleviate or intensify the bottlenecks that matter most at each stage. We also distinguish bottlenecks likely to narrow as capabilities improve from those rooted in enduring human constraints. We further discuss AI-related issues that cut across the entire innovation pipeline, challenging the very existence and structure of the traditional innovation process.
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