让推荐系统智能选对人、用对方式沟通,提升个性化推荐准确性。
Personalized Communication Skills for Agentic Recommender Systems

- 构建可复用的对话技能库,按需匹配用户与顾问。
- 在多个推荐场景下显著提升准确率,优于基线方法。
- 适合需要个性化决策支持的智能推荐系统研究者。
基于大语言模型的用户代理在推荐前通过模拟反馈评估候选项目,但现有方法通常仅依赖有限的个人历史,易导致视角狭窄:从局部不完整视图判断,忽略重要偏好特征,从而产生偏差。为缓解此问题,引入其他用户的顾问代理提供互补信息是自然方案。然而,通用沟通机制不足,不同用户决策状态需不同形式的外部建议。为此,本文提出AgentCom,一种面向智能推荐系统的个性化沟通技能框架。AgentCom将可复用的沟通技能组织为共享的“为何—何事—如何—何人”技能库:为何识别决策缺陷,何事定义信息任务,如何确定顾问交互协议,何人检索能执行该协议的顾问。为实现在使用时的个性化与随时间的自适应,AgentCom引入两种互补机制:个性化技能路由,动态构建适合用户与上下文的沟通路径;失败驱动的技能演化,从沟通失败案例中学习,持续丰富共享技能库。实验表明,AgentCom在传统、社交及智能推荐系统中均持续提升推荐性能。
原文摘要 · Abstract (English)
Agentic recommender systems increasingly employ large language model-based UserAgents to evaluate candidate items through simulated feedback before recommendations are delivered. However, existing UserAgents typically reason in isolation based on limited personal histories, which may lead to perspective narrowing: the agent evaluates candidates from a local and incomplete view, overlooks relevant preference facets, and consequently produces inaccurate judgments. A natural way to alleviate this problem is to introduce other users as advisor agents, whose diverse histories provide complementary evidence that helps the target user reconsider overlooked preference signals. Nevertheless, a generic user-advisor communication process is insufficient, as different user decision states require different forms of external advice. Based on this insight, we propose AgentCom, a personalized communication skill framework for agentic recommender systems. AgentCom organizes reusable communication skills into a shared why--what--how--who skill bank: why identifies the decision deficiency that necessitates communication, what specifies the information task, how determines the advisor interaction protocol, and who retrieves advisors capable of executing that protocol. To make the shared skill bank personalized at use time and adaptive over time, AgentCom introduces two complementary mechanisms: personalized skill routing and failure-driven skill evolution. Personalized skill routing constructs a communication path by sequentially selecting suitable skills for each user and recommendation context. Failure-driven skill evolution learns from unsuccessful communication cases and enriches the shared bank with reusable skills that address previously uncovered communication needs. Experiments show that AgentCom consistently improves recommendation performance across traditional, social, and agentic recommenders.
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