arXiv:2608.09019cs.HCcs.AI2026-08

对比AI、专家和网友的理财建议,发现人们更信专家,但标签影响信任。

How People Evaluate AI-, Expert-, and Peer-Style Financial Advice

论文配图:How People Evaluate AI-, Expert-, and Peer-Style Financial Advice
图 1 · 摘自论文原文
  • 固定内容只变表达风格,比较AI、专家、网友三类建议
  • 专家建议在9项评价中胜过AI,无标签时优势仍明显(最大d=0.60)
  • 标签错误反而提升对AI的认可,适合研究信任机制的人看

随着生成式AI日益成为日常决策工具,尤其在财务选择中,理解人们对AI生成理财建议的评价至关重要。我们开展了一项预注册的虚构情境实验(N=285),保持实质性财务内容(包括事实、数值、推荐方向及核心逻辑)恒定,仅改变沟通风格:分别呈现AI金融助手(AI)、注册财务规划师(专家)和在线社区论坛(OC)风格的建议。通过正确标注、未标注和错误标注三种来源归属条件,独立分离出归属标识与源特定沟通线索的影响。结果显示,专家建议在10项指标中有9项评分高于AI建议(|d|=0.20–0.47);即使不显示来源标签,专家建议仍在8项指标上优于AI(最高d=0.60)。正确标签带来的区分度有限,而错误标注则提升了对AI建议的情境契合度和整体质量评分(各d=0.42),并削弱了专家在情境契合度上的优势(d=-0.36)。描述性分析进一步表明,AI建议最受展示归属的影响,而不同风格差异在标注为AI时最为显著。研究揭示,财务建议评价由展示归属与信息层面沟通线索共同塑造。我们提出,信息披露不应视为中立的透明机制,而是一种解释框架,其准确性及与内容线索的交互作用会影响信任与依赖。

原文摘要 · Abstract (English)

As generative AI increasingly becomes a common source of daily decision-making, including financial choices, it is critical to understand how people evaluate AI-generated financial advice. We conducted a preregistered vignette experiment (N = 285) in which substantive financial content---including facts, numerical values, recommendation direction, and core reasoning---was held constant while communication style varied across AI Financial Assistant (AI), Certified Financial Planner (Expert), and Online Community Forum (OC) advice. Displayed source attribution was independently manipulated through correctly labeled, unlabeled, and mislabeled conditions, allowing us to separate attribution effects from source-specific communication cues. Expert advice was rated more favorably than AI advice on 9 of 10 outcomes (|d|=0.20--0.47), and this advantage remained visible without source labels, where Expert advice outperformed AI advice on 8 of 10 outcomes (up to d=0.60). Correct labels added limited differentiation, whereas mislabeling increased ratings of AI advice for situational fit and overall quality (d=0.42 for each) and attenuated the Expert advantage in situational fit (d=-0.36). Descriptive analyses further showed that AI advice was most responsive to displayed attribution and, conversely, that advice-style differences were most visible under an AI label. These findings show that financial-advice evaluations are shaped jointly by displayed attribution and message-level communication cues. We position disclosure not as a neutral transparency mechanism, but as an interpretive frame whose accuracy and interaction with message cues can shape trust and reliance.

AI信任财务建议认知偏差

Thank you to arXiv for use of its open access interoperability. PaperDance 不是 arXiv 官方产品;中文卡片由大模型生成,请以原文为准。