用智能代理架构提升推荐系统对用户意图的实时感知与调控能力。
DREAM Technical Report

- 构建三层意图引擎融合设备端信号,降低上报量8.7%
- 元引擎分层推理并动态调整参数,实现策略规划与安全执行
- 线上实测提升核心指标,无需替换模型且保障服务稳定
工业级推荐系统普遍采用分阶段的召回、排序与重排流水线,但存在信息割裂、规则僵化、实时意图感知不足等问题,难以有效应对浏览、比价与购买等会话级行为变化。本文提出DREAM(Developing Recommender Engine with Agentic Methods),一种在现有流水线之上叠加的自主优化控制架构,具备感知、可编排、可审计的策略层。DREAM包含两个核心组件:其一,三层意图引擎将设备端信号融合为结构化L0/L1/L2意图表示,通过边缘-云端触发链路将上报量降至约8.7%;其二,元引擎基于元模型进行分层推理(从意图总结到策略规划,再到参数转换),并通过统一出口分发参数并设置安全护栏。奖励双环机制结合离线模拟探索策略空间与在线反馈校准结果,形成生成、执行、评估与经验积累的闭环。在淘宝首页推荐流的大规模A/B测试中,仅重排控制即带来IPV提升2.06%、核心IPV提升2.39%、GMV提升0.88%;扩展至细粒度排序后,提升达2.71%、3.06%、1.31%,同时保持点击率持续提升超1%。该方案无需替换原有模型,也不影响服务稳定性,验证了智能体式元控制在工业推荐中的可行性。
原文摘要 · Abstract (English)
Industrial recommender systems commonly use cascaded retrieval, ranking, and re-ranking pipelines. Although efficient, these pipelines fragment information and objectives across modules, rely on rigid rules, and have limited awareness of real-time intent, leaving session-level shifts among browsing, comparison, and purchase insufficiently addressed. We present DREAM (Developing Recommender Engine with Agentic Methods), an autonomous optimization control architecture that adds a perception-aware, orchestrable, and auditable policy layer atop existing pipelines without replacing them. DREAM has two core components. First, a three-tier Intent Engine fuses on-device signals into structured L0/L1/L2 intent representations; its edge-cloud trigger chain reduces reporting volume to approximately 8.7%. Second, a Meta Engine uses a MetaModel for layered M1-to-M2-to-M3 reasoning: intent summarization, strategy planning informed by Strategy Memory, and parameter translation. It dispatches the resulting parameters through a unified outlet with safety guardrails. A Reward Dual Loop continuously optimizes both components by combining offline simulation for strategy-space exploration with online feedback for outcome calibration, forming a cycle of generation, execution, evaluation, and experience accumulation. Large-scale A/B tests on Taobao's homepage feed show that re-ranking control alone improves IPV by 2.06%, Core IPV by 2.39%, and GMV by 0.88%. Extending control to fine ranking raises these gains to 2.71%, 3.06%, and 1.31%, respectively, while consistently improving PV by more than 1%. These gains require neither replacement of pipeline models nor compromise of serving stability, supporting agentic meta-control as a viable paradigm for industrial recommendation.
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