用大模型推理社交图谱,让推荐更懂你的关系链。
ConnectionMind: Leveraging Social Networks and Large Language Models for Personalized Recommendation at Meta

- 将用户、好友、群组等构建异构图,用大模型推理个性化推荐路径。
- 线上A/B测试显示视频观看时长提升0.43%,效果可量化。
- 适合关注社交关系与可解释性推荐的工业界研究者。
Meta等社交媒体平台的推荐系统需同时建模复杂社交关系(如好友、群组、创作者互动)与海量异构内容(文本、视频)。传统模型常忽略这些信号或独立处理,缺乏整合多关系上下文的推理能力。本文提出ConnectionMind,一个生产级推荐框架,通过将社交网络结构与大语言模型(LLM)深度结合,实现可扩展、可解释且具备推理能力的个性化推荐。该框架构建包含用户、物品、好友、群组和创作者页面的异构图,将推荐任务定义为从用户到候选物品的个性化路径发现。采用基于LLM的策略进行图结构推理,指导推荐决策。训练分两阶段:先在大规模用户-物品交互轨迹上进行监督微调(SFT),再通过端到端强化学习(RL)优化模型对社交图的推理能力。多组真实数据集实验验证了其有效性;更重要的是,该系统已部署于Meta大规模推荐管道,经线上A/B测试验证,视频观看时长提升0.43%。结果表明其在真实场景中具有显著影响。
原文摘要 · Abstract (English)
Modern recommendation systems on social media platforms such as Meta must model complex social relationships, including friendships, group memberships, and creator interactions, alongside massive and heterogeneous content such as text and video. Traditional recommendation models, however, often omit these signals or treat them independently, lacking the reasoning capability to integrate multi-relational context for fine-grained personalization. We present ConnectionMind, a production-ready recommendation framework that tightly integrates the social network structure with large language models (LLMs) to enable scalable, interpretable, and reasoning-aware personalization in Meta. ConnectionMind constructs a heterogeneous graph connecting users, items, friends, groups, and creator pages, and formulates recommendation as a graph reasoning problem: discovering personalized paths from users to candidate items. An LLM-based policy is employed to reason over these graph structures and guide recommendation decisions. To train the system at scale, ConnectionMind adopts a two-stage learning strategy. We first perform supervised fine-tuning (SFT) on large-scale user-item interaction trajectories to initialize the reasoning policy, followed by end-to-end reinforcement learning (RL) to refine the model's ability to reason over social graphs for personalized recommendation. Extensive experiments on multiple real-world datasets demonstrate the effectiveness of ConnectionMind compared to representative baselines. More importantly, ConnectionMind has been deployed in Meta's large-scale recommendation pipeline and has been evaluated through online A/B tests, achieving a 0.43% improvement in video watch time. These results demonstrate measurable real-world impact in a production recommendation system.
Thank you to arXiv for use of its open access interoperability. PaperDance 不是 arXiv 官方产品;中文卡片由大模型生成,请以原文为准。