视觉信息有用吗？看懂上下文再决定。

Multimodal sequential recommender systems commonly fuse visual and collaborative signals uniformly, treating visual features as generically informative regardless of item or user context. We argue that visual utility, defined as the contribution of visual signals to recommendation quality, is a latent contextual variable that depends on both the item and the user's interaction history rather than a fixed item property. To model this variability, we introduce VisGate, a framework that makes adaptive item-level fusion decisions conditioned on item embeddings and the user's current sequence context. Visual representations are learned through a contrastive objective over sequential co-occurrence patterns, preserving complementarity with collaborative embeddings rather than aligning them into a shared space. Beyond achieving competitive recommendation performance, VisGate's learned gate serves as a measurement tool for understanding when and why visual information is beneficial. Our analyses show that visual utility varies across items, increases under interaction sparsity when collaborative signals are weak, and correlates with visual distinctiveness in semantically meaningful ways. Together, these findings highlight the importance of both fine-grained fusion and modality complementarity, while demonstrating that item-level visual utility can be estimated and interpreted through learned gating behaviour.