arXiv:2608.16922cs.IRcs.CY2026-08

提出以用户福祉为核心的推荐框架,避免推荐导致用户更糟的出行选择。

Towards welfare-oriented recommendations in activity-travel behavior

论文配图:Towards welfare-oriented recommendations in activity-travel behavior
图 1 · 摘自论文原文
  • 用净效用评估推荐,即体验收益减去时间精力成本
  • 设计两种推荐准则:正效用概率超阈值才推荐,或预期遗憾低于容忍度才推荐
  • 通过模拟实验验证框架,适合关注用户真实福祉的出行系统设计者

主流推荐系统依赖多种启发式规则排序选项,但普遍缺乏对用户福祉(即接受推荐是否比其他选择更优)的严谨考量。该问题在基于活动的出行行为中尤为突出,因为用户消耗的时间和精力无法挽回,无论最终满意度如何。现有系统可能依据流行度或协同过滤推荐,但仍可能导致用户境况不如附近或自主选择的替代方案。为此,本文提出一种以福祉为导向的活动推荐框架,从净效用(体验收益减去出行成本)角度评估推荐建议。具体构建两个可操作的决策准则:正效用概率(PUP)要求非负净效用的概率超过阈值才推荐;后悔最小化(RM)则要求相对于用户最佳自主选择的期望后悔低于容忍水平。为评估这些准则,我们构建了一个基于代理的仿真系统,让具有差异性的合成旅行者在包含真实出行成本、拥堵与行为反馈循环的空间环境中,随时间与多个推荐系统互动。该框架支持受控的反事实评估,为将用户福祉作为核心目标而非附带结果的推荐系统设计提供实践基础。

原文摘要 · Abstract (English)

While mainstream recommender systems (RS) rely on diverse heuristics to rank alternatives, they generally lack a principled account of user welfare (i.e., whether accepting the recommendation will leave the user better off than other alternatives). The problem is particularly acute in activity-based travel behavior, where users incur costs they cannot recoup (i.e., energy, time) regardless of eventual satisfaction. As a result, existing systems may recommend options based on popularity or collaborative filtering, but may still leave users worse off than nearby or self-selected alternatives. We address this gap by introducing a welfare-oriented framework for activity recommendation that evaluates suggestions in terms of net utility, defined as experienced benefit minus travel costs. Specifically, we formalize two operational decision criteria: Positive Utility Probability (PUP) recommends only when the probability of non-negative net utility exceeds a threshold, while Regret Minimization (RM) recommends only when expected regret relative to the user's best organic alternative falls below a tolerance level. To evaluate these criteria, we develop an agent-based simulation in which heterogeneous synthetic travelers interact with multiple RS over time in a spatial environment with realistic travel costs, congestion, and behavioral feedback loops. This framework enables controlled counterfactual evaluations, and offers a practical foundation for designing RS that treat user welfare as a primary objective rather than an incidental byproduct.

推荐系统出行行为用户福祉仿真建模

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