端到端生成有序推荐列表,提升推荐效果与用户互动。
Once Generated, Ranked: End-to-End Generative Slate Recommendation with Unified Semantic-Collaborative IDs

- 用层次化语义-协同标识融合内容与用户行为信息
- 生成列表时同步优化全局偏好与项间依赖关系
- 适合需要高精度推荐的工业场景,如短视频平台
榜单推荐将整个推荐列表而非单个物品作为推荐单元,需联合优化物品间交互与榜单效用。现有方法通常将候选生成与排序分离,且仅在召回候选上进行优化。基于语义标识(SIDs)的生成式推荐为端到端推荐提供可能,但现有SID构建缺乏推荐感知语义和有效的局部协同信号,且下一步词预测与榜单目标不一致。我们提出OGR框架,实现“生成即排序”的端到端榜单生成。OGR首先引入TUSID,自适应融合物品语义与局部协同信息形成层次化SIDs;再通过列表级偏好规划与流水线式位置级SID解码,建模全局偏好与项间依赖关系,同时生成有序榜单。进一步提出SPA方法,采用奖励引导的保守策略优化,使生成榜单超越概率拟合,更契合用户偏好。离线实验表明,OGR在工业与公开数据集上相对基线分别取得48.2%和27.2%的NDCG@5提升;快手在线A/B测试显示有效观看率提升1.120%。
原文摘要 · Abstract (English)
Slate recommendation treats a slate rather than an individual item as the recommendation unit, requiring joint optimization of item interactions and slate utility. Existing approaches typically separate candidate generation from ranking and restrict optimization to retrieved candidates. Generative recommendation with Semantic IDs (SIDs) offers a path to end-to-end recommendation, but existing SID construction often lacks recommendation-aware semantics and effective local collaborative signals, while next-token prediction is misaligned with slate-level objectives. We propose OGR, an end-to-end framework that directly generates ordered slates-"Once Generated, Ranked." OGR first introduces TUSID, which adaptively fuses item-specific semantic and local collaborative information into hierarchical SIDs. It then uses list-wise preference planning and pipelined position-wise SID decoding to model global preferences and inter-item dependencies while generating ordered slates. We further propose SPA, a reward-guided conservative policy optimization method that aligns generated slates with user preferences beyond likelihood imitation. Offline experiments show that OGR outperforms representative baselines, with 48.2% and 27.2% relative NDCG@5 gains on industrial and public datasets, respectively. Online A/B testing on Kuaishou further yields a 1.120% improvement in Effective Views.
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