arXiv:2608.22022cs.IRcs.HC2026-08

破解轮播推荐中点击行为的复杂性,实现更可靠的离线评估。

From Click Modeling to Offline and Off-Policy Evaluation in Carousel Recommendation

论文配图:From Click Modeling to Offline and Off-Policy Evaluation in Carousel Recommendation
图 1 · 摘自论文原文
  • 基于用户行为与布局关系构建点击模型,不依赖隐含假设。
  • 提出专用于轮播的离线评估指标,提升策略评估准确性。
  • 适合研究推荐系统评估或轮播界面设计的工程师和学者。

轮播界面在现代推荐系统中广泛应用,与传统单列表不同,它以水平滑动的多行排列方式同时展示多个排序列表。在这种设计下,排名与二维布局紧密耦合,用户行为不仅受物品偏好影响,还受行组织、视口限制和上下文信息影响。这种紧耦合使用户反馈难以解释,给推荐评估带来新挑战。本博士研究旨在重新思考轮播点击建模方式,并从日志交互数据中评估轮播推荐策略。已开展的工作包括分析用户与轮播界面的交互行为,提出一种以可观测变量间数学关系为核心的点击模型设计框架,避免依赖潜在行为假设。在此基础上,当前研究使用离散选择模型将点击视为选择行为,并开发针对轮播的离线评估指标。下一步计划构建基于日志数据的离线策略评估方法。总体贡献是建立一个连贯的体系,将轮播点击建模与离线及离策略评估相连接,从而更可靠地优化轮播推荐策略。

原文摘要 · Abstract (English)

Carousel interfaces are widely used in modern recommendation systems. Unlike traditional interfaces that present a single ranked list, carousels simultaneously present several ranked lists to the user, as horizontally swipeable rows stacked on top of each other. In this design, the rankings are closely tied to the two-dimensional layout. Consequently, user behavior is shaped not only by item preference, but also by row organization, viewport constraints, and item context. This tight coupling between ranking and presentation complicates the interpretation of user feedback, introducing new challenges for recommendation evaluation. My PhD research aims to address these challenges by rethinking how carousel clicks are modeled and how carousel recommendation policies can be evaluated from logged interaction data. So far, I have studied how users interact with carousel interfaces and developed a click model design framework that prioritizes mathematical relationships between observed variables over latent behavioral assumptions. Building on these results, my ongoing work includes a project using discrete choice models to represent clicks as choices, alongside a project that develops carousel-specific offline metrics. As a next step, I plan to develop off-policy evaluation methods that estimate the performance of recommendation policies from logged interactions. Taken together, the expected contribution of my thesis is a connected body of work that links carousel click modeling with offline and off-policy evaluation, so that carousel recommendation policies can be improved more reliably.

推荐系统轮播推荐离线评估点击建模

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