arXiv:2608.22973cs.IR2026-08

针对触发推荐场景,提升用户即时兴趣与目标商品的相关性建模。

Cascading Relevance-driven Recommendation Network for CTR Prediction in Trigger-Introduced Recommendation

论文配图:Cascading Relevance-driven Recommendation Network for CTR Prediction in Trigger-Introduced Recommendation
图 1 · 摘自论文原文
  • 通过个性化门控捕捉触发项与目标项的交互特征。
  • 分层注意力融合即时兴趣与个性化兴趣,提升推荐精准度。
  • 结合品类关联设计损失函数,强化触发相关性,适合电商推荐场景。

电子商务已成为人们日常消费的重要平台。一种新型推荐场景——触发引入推荐(TIR)中,用户点击感兴趣的商品(即触发项),表达其即时兴趣,并在后续页面看到相关目标商品。与传统搜索和推荐不同,触发项蕴含较强但更模糊、隐含的即时兴趣。现有方法依赖大量标注数据,忽视触发相关性,影响用户体验。为此,我们提出级联相关性驱动推荐网络(CRRN),包含三个核心组件:1)触发-目标交互层基于个性化门控提取触发项与目标项的交互特征;2)级联兴趣融合模块显式估计用户触发意图,通过级联注意力块自适应融合即时兴趣与个性化兴趣;3)类别辅助成对损失利用触发项与目标项间的品类关联增强触发相关性。大量实验表明,CRRN在工业与公开数据集上均优于最新方法。在线A/B测试进一步验证了该方法的有效性。代码已开源:https://github.com/a-little-cabbage/CRRN。

原文摘要 · Abstract (English)

E-commerce has emerged as crucial platforms for people's daily consumption and shopping interests. There is a new recommendation scenario, Trigger-Introduced Recommendation (TIR), where users click interested product, which is defined as the trigger item, containing their instant interest, and in the undertaking page following the relevant target items. Distinguished from traditional search and recommendation scenarios, trigger contains relatively strong instant interest, which is more vague and implicit compared to search terms. Relying on large amounts of labeled data, existing methods lack the exploration of trigger relevance, which affects users' immersive experience. To alleviate this problem, we propose the Cascading Relevance-driven Recommendation Network (CRRN) to emphasize the interaction and relevance between trigger and target, comprising three essential components: 1) the Trigger-Target Interaction layer extracts interaction features of trigger and target based on personalized gating. 2) Cascading Interest Fusion module explicitly estimates users' trigger intention and fuses instant and personalized interests adaptively with cascading attention blocks. 3) Category-assisted Pairwise Loss enhances trigger relevance with the guidance of category association between trigger and target. Extensive experiment results show that CRRN outperforms recent state-of-the-art methods on both industrial and public datasets. Online A/B tests further validate the effectiveness of our method. Our code is available at https://github.com/a-little-cabbage/CRRN.

推荐系统电商推荐即时兴趣注意力机制

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