arXiv:2608.24132cs.LGcs.AI2026-08

将客服推荐系统从树模型升级为深度模型,提升多轮对话推荐效果。

From Gradient-Boosted Trees to Deep Recommenders: Practical Lessons from Migrating a Production Customer Support Recommender

  • 改用成对二分类学习,联合建模用户与商品特征。
  • 在对话后期推荐准确率超越传统树模型,初期保持持平。
  • 适合需要实时对话理解的生产级推荐场景。

快速发展的服务型企业产品目录正从静态独立定价的SKU转向动态组合、折扣联动的模式,这对传统的树基分类器造成压力。这类模型假设标签空间固定且变化缓慢,难以融合表格数据和对话文本等多模态信号。本文描述了一个生产级对话推荐系统的迁移:将梯度提升多分类模型替换为成对二分类深度推荐模型。该系统对生态增长及动态推荐(如实时向客服人员推荐最相关话术)至关重要,因此必须保证迁移过程中推荐质量不下降。我们通过重新构建为成对二分类任务,结合负采样与噪声注入增强表征,并采用注意力池化处理长对话片段,对比了TF-IDF和句嵌入基线。评估涵盖所有对话阶段,结果表明新方法在对话初期达到基线水平,在后期显著超越CatBoost基线。

原文摘要 · Abstract (English)

Product catalogs in fast-moving service businesses are shifting from static, independently priced SKUs toward dynamically bundled, discount-coupled offerings--a shift that strains the tree-based classifiers traditionally preferred for sparse and highly imbalanced data. These classifiers assume a fixed, slowly changing label space and struggle to incorporate multimodal signals such as tabular data and transcripts. We present the migration of a live, production conversational recommendation system from a gradient-boosted multiclass model to a pairwise-binary deep recommender. Because this system is critical to ecosystem growth initiatives and downstream features like dynamic pitching--surfacing the most relevant pitch text to a support agent in real time during a live customer conversation--maintaining live recommendation quality was a non-negotiable constraint. We detail the techniques that made this migration successful--reformulating recommendation as pairwise binary prediction to learn jointly from user and item features, and enhancing learned representations via negative sampling and noise injection. To efficiently incorporate long, live conversation context, we apply attention pooling over transcript chunks and benchmark it against TF-IDF and sentence-embedding baselines. Finally, we explore multiple architectures (including two-tower models, DeepFM, and their variants) and loss functions such as contrastive loss. Evaluating against a CatBoost baseline across all conversational stages, we demonstrate that our approach achieves parity at conversation beginning and outperforms at later conversational stages.

推荐系统对话建模深度学习生产部署

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