用扩散模型生成用户兴趣,避免推荐偏见并提升多样性。
MGDiff: Multi-Interest Sequence Recommendation with Masking GNN-Guided Diffusion

- 分层语义引导分解兴趣提取与意图解耦,增强生成准确性。
- 引入流行度感知调整,纠正推荐结果中的热门偏差。
- 在四个数据集上优于基线,适合需要精准多样推荐的场景。
我们提出一种新型多兴趣序列推荐框架MGDiff,通过掩码图神经网络引导的扩散模型生成准确且无偏的用户兴趣信息。首先,设计语义增强的双层语义引导(DSG)框架,将引导过程分为两个协同阶段:提取隐含物品语义与解耦多维用户意图。提出权重自适应掩码图神经网络,重构缺失连接以揭示超越表层共现的深层物品关系;同时构建动态多专家网络,将用户偏好映射到不同语义子空间,抑制无关干扰。该分层设计生成结构化引导,显著提升扩散模型生成精度。其次,提出流行度感知引导(PAG)机制,对扩散模型输出进行空间几何调整:利用物品流行度作为可微调信号,重新校准相似度度量,使模型生成多样化推荐,摆脱流行度偏见。最后,在四个常用数据集上与多个基线模型对比,验证了其优越性能与有效性。
原文摘要 · Abstract (English)
We propose a novel Multi-Interest Sequence Recommendation Framework with \underline{M}asking \underline{G}NN-Guided \underline{Diff}usion Model (MGDiff), designed to generate accurate, bias-free user interest information during the diffusion process. First, we propose a semantics-enhanced Dual-layer Semantic Guidance (DSG) framework, which decomposes guidance into two synergistic stages: extracting latent item semantics and decoupling multidimensional user intent. We design a Weight-adaptive Masking Graph Neural Network reconstructs missing links to uncover deep item relationships beyond superficial co-occurrence, while a Dynamic Multi-Expert Network projects user preferences into distinct semantic subspaces to suppress irrelevant interference. This hierarchical design yields structured guidance that significantly improves the generation accuracy of diffusion models. Second, We propose a Popularity-Aware Guidance (PAG) mechanism that performs spatial geometric adjustments on the outputs of diffusion models: by using item popularity as a differentiable adjustment signal to recalibrate similarity metrics, we enable DMs to generate diverse recommendations free from popularity bias. Finally, we compare MGDiff with multiple baseline models across four widely used datasets, demonstrating its superior performance and validating its effectiveness.
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