让推荐生成更准:通过用户历史精准筛选候选物品
EPIC: Explicit Posterior Item Conditioning for Semantic ID Diffusion Recommendation

- 用用户近期行为构建候选物品分布,指导生成过程
- 在四个亚马逊数据集上均超越强基线模型
- 无需额外计算,适合实时推荐系统
语义标识(SID)生成推荐通过生成离散标记元组预测下一个物品。现有掩码扩散方法虽提升双向上下文和解码灵活性,但最终仍需从完整物品库中选择。每步去噪时,部分SID可能对应多个可行物品,而现有方法仅依赖逐位置标记预测。本文提出显式后验物品条件化(EPIC),在SID去噪中引入物品级竞争机制。EPIC利用当前生成上下文与用户近期交互,构建个性化可行候选物品后验分布,并将其投影回未确定的SID位置,引导后续标记决策。预训练主干保持冻结,无需额外解码前向传播。在四个Amazon基准测试中,实验显示持续优于强基线;诊断分析表明,性能提升主要源于保留有前景物品假设的个性化转移证据。
原文摘要 · Abstract (English)
Semantic ID (SID) generative recommendation predicts the next item by generating a short tuple of discrete tokens. Recent masked-diffusion methods improve this process through bidirectional context and flexible decoding, yet recommendation ultimately requires selecting among complete catalog items. At each denoising step, a partial SID can correspond to multiple feasible items, while existing methods primarily reason through position-wise token predictions. We propose Explicit Posterior Item Conditioning (EPIC), which introduces explicit item-level competition into SID denoising. EPIC constructs a personalized posterior over feasible candidate items using the current generation context and the user's recent interactions, then projects this distribution back to unresolved SID positions to guide subsequent token decisions. The pretrained backbone remains frozen and requires no additional decoder forward pass. Experiments on four Amazon benchmarks show consistent improvements over strong baselines, while diagnostic analyses indicate that the gains primarily arise from personalized transition evidence that preserves promising item hypotheses during denoising.
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