动态调整推荐任务间依赖关系,缓解稀疏目标信号衰减问题。
Personalized Task Dependency Graphs for Mitigating Signal Erosion in Multi-Task Recommendation

- 为每个物品个性化构建任务依赖图,按需调节信息传递强度。
- 在稀疏转化任务上AUC提升最高1.45%,线上转化率提高1.2%。
- 适合处理多目标推荐中深层转化路径信号弱的场景。
工业级推荐系统优化多个转化目标时,常受僵化架构导致的信号侵蚀限制。现有多任务学习方法对转化漏斗中的任务依赖强度设为统一值,忽略任务相关性随物品特征变化的特性。沿固定链路的层级消息传递造成信号累积衰减,尤其影响稀疏、深漏斗目标的表现。为此,本文提出个性化任务依赖图(PTDG),在保留必要因果约束(如点击→支付)的前提下,通过低秩近似动态调整每项物品的依赖路径强度,确保结构稳健性。采用基于GCN的消息传播并结合硬因果掩码,建立自适应信息捷径。同时引入自适应渐进掩码策略(APM),按任务稀疏度解耦共享参数,稳定优化过程。在KuaiRand1K和一个工业数据集上的实验表明,PTDG在稀疏转化任务上AUC最高提升1.45%,且密集任务表现相当;线上A/B测试显示,其将转化率(CVR)提升1.2%,有效千次成本(eCPM)提升1.9%。
原文摘要 · Abstract (English)
Optimizing multiple conversion objectives is a core challenge in industrial recommendation, often limited by signal erosion in rigid architectures. Existing Multi-Task Learning (MTL) methods typically enforce uniform dependency strengths across a static conversion funnel, overlooking how task correlations naturally vary based on item characteristics. Hierarchical message passing along these fixed chains leads to cumulative signal attenuation, which degrades performance on sparse, deep-funnel objectives. To address this, we propose the Personalized Task Dependency Graphs (PTDG). While respecting necessary physical causal constraints (e.g., Click -> Pay), PTDG dynamically "rewires" the intensity of dependency pathways for each item via low-rank approximation to ensure structural robustness. We implement a GCN-based propagation with hard causal masking to establish adaptive information shortcuts. Additionally, we introduce an Adaptive Progressive Masking (APM) strategy that decouples shared parameters according to task sparsity, helping to stabilize optimization. Experiments on KuaiRand1K and an industrial dataset show that PTDG significantly improves AUC on sparse conversion tasks by up to 1.45%, while maintaining comparable performance on dense objectives. Online A/B testing shows PTDG improves Conversion Rate (CVR) by 1.2% and effective Cost Per Mille (eCPM) by 1.9% relative to the baseline.
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