解决电商推荐中真假搭配混淆问题,提升商品互补性匹配精度
Beyond Co-purchase Relation: Evolution of Complementary Recommendations at Allegro

- 用类别约束双塔模型过滤购买噪音,精准捕捉真实搭配关系
- 融合专家规则与大模型推理,构建可维护的互补品类映射体系
- 落地2000万月活用户,显著提升自然发现和广告位营收
当用户将专业相机加入购物车时,系统应推荐匹配镜头、通用三脚架还是另一台机身?互补商品推荐对完整购物篮构建至关重要,但传统模型常无法区分仅被一起购买和真正兼容的商品。本文提出AlleCompanion:部署于Allegro.com的生产级检索框架,通过数据层过滤与类别约束双塔架构,将嘈杂行为信号转化为精确语义兼容性。其中类别适配器在嵌入空间中引导模型,将候选商品限制在逻辑互补范围内。针对大规模真实用户行为建模的挑战,引入ComCat——多源互补品类映射系统,整合专家规则、人工反馈、大模型推理与统计挖掘,实现从噪声流量中提炼可维护的模式。实验表明,结合显式类别约束与神经网络能有效过滤共购噪音,呈现符合真实需求的推荐结果。该框架服务超2000万活跃用户/月,在自然发现场景提升归因GMV,显著推动赞助位收入增长。
原文摘要 · Abstract (English)
When a customer adds a professional camera to their cart, should the system suggest a matching lens, a generic tripod, or another camera body? Complementary Product Recommendation is vital for comprehensive basket building, yet standard models often fail to distinguish between items that are merely bought together and those that truly work together. In this paper, we present AlleCompanion: a production-scale retrieval framework deployed at Allegro.com that transforms noisy behavioural signals into precise semantic compatibility. We mitigate the intrinsic noise in large-scale co-purchase traffic by combining data-level filtering heuristics with a category-constrained Two Tower architecture. Within this framework, the Category Adapter guides the model in the embedding space, constraining candidates within logically complementary boundaries. Since modelling authentic user behaviour at scale is inherently difficult, we introduce ComCat, a multi-source Complementary Categories Mapping. ComCat acts as a translational layer that distils meaningful patterns from noisy traffic into a maintainable and controllable solution, integrating expert rules, human-in-the-loop feedback, LLM-based reasoning, and statistical mining. Our experimental results demonstrate that combining explicit category-level constraints with neural architectures effectively filters out co-purchase noise to surface recommendations that satisfy real-world user needs. Serving over 20 million active users monthly, the framework delivers significant uplifts in attributed GMV for organic discovery and drives substantial revenue growth in sponsored placements.
Thank you to arXiv for use of its open access interoperability. PaperDance 不是 arXiv 官方产品;中文卡片由大模型生成,请以原文为准。