arXiv:2609.07143cs.IR2026-09

基于用户点击商品生成精准搜索建议,提升电商搜索体验。

EAGER: Enrich-and-Align Generative Query Recommendation from Clicked Items in E-commerce Search

论文配图:EAGER: Enrich-and-Align Generative Query Recommendation from Clicked Items in E-commerce Search
图 1 · 摘自论文原文
  • 分两阶段生成建议:先丰富信息,再对齐真实点击行为。
  • 线上测试显示推荐点击率显著提升,已投入实际应用。
  • 适合关注电商搜索优化与个性化推荐的从业者。

电商平台日益在用户浏览流中展示可点击的查询建议,帮助用户无需手动改写即可细化或扩展搜索意图。现有方法或依赖历史日志挖掘建议——受限于过往行为且难以捕捉长尾个性化意图;或使用通用大模型生成流畅但脱离真实点击行为的通用查询。本文提出EAGER(Enrich-and-AliGn gEnerative Query Recommendation)框架,通过两阶段流程从用户点击的商品生成查询建议。第一阶段为增强阶段,采用四阶段课程式监督微调(SFT),逐步提升信息丰富度(从仅商品到用户条件化)和推理深度(从直接生成到链式思考),每阶段结合理由增强、多样性正则化与自蒸馏。第二阶段为对齐阶段,通过GRPO进行后训练,使用包含多规则业务信号的混合奖励与偏好感知点击奖励。大量离线实验及线上A/B测试验证了EAGER的有效性,已在主流电商平台上线部署。

原文摘要 · Abstract (English)

E-commerce platforms increasingly display clickable query suggestions alongside items in the user feed, enabling users to refine or expand their intent without manually reformulating queries. Existing approaches either mine suggestions from historical logs -- limited to past behavior and blind to long-tail, personalized intents -- or rely on off-the-shelf LLMs whose lack of platform-specific knowledge yields fluent but generic queries disconnected from real click behavior. We propose EAGER (Enrich-and-AliGn gEnerative Query Recommendation), a two-stage framework for generating query suggestions from clicked items. In the enrichment stage, supervised fine-tuning (SFT) follows a four-stage curriculum that scales information richness (from item-only to user-conditioned) and reasoning depth (from direct to chain-of-thought). Each stage incorporates rationale augmentation, diversity regularization, and self-distillation. In the alignment stage, we post-train via GRPO with a hybrid reward of multiple rule-based business signals and a preference-aware click reward. Extensive offline experiments and online A/B test demonstrate the effectiveness of EAGER, which has been deployed in production at a major e-commerce platform.

搜索推荐生成模型电商系统

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